CRM GROWTH
1 month ago
Cure.Fit is looking for a candidate to own the customer lifecycle journey for its fitness services & fitness products divisions. The candidate should have hands-on as well as strategic experience of handling different aspects of CRM marketin g.
Roles & Responsibilities
Own the customer lifecycle journey through various engagement and retention strategies across customer cohorts for the services & the products business
Manage CRM campaigns acr oss Push/SMS/Email/WhatsApp/In-app and Web channels
Identify different customer personas, create relevant customer cohorts and strategies to target these customers effectively across channels.
Drive all marketing automation and work with the product/tech teams on initiatives to develop and execute user journeys from onboarding to retention
Be the Customer Lifecycle ex pert within the company by working on lifecycle initiatives and collaborate with different stakeholders to deliver on activation & retention goals
Required Skills
3-6 years of experience in the growth & CRM function
Hands-on experience on Platform s like Clevertap, MoEngage and other martech tools
Experienc e with data ana lysis to be able to leverage tools like Mixpanel, Metabase etc. to glean insights & run experiments
Excellent communications skills to drive recommendations, articulate trade-offs, and communicate plans to different stakeholders & teams
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