Content Marketing Manager

16 hours ago

Mumbai, India Pepper Content Full time

Core GoalBuild Pepper’s thought leadership and content engine — across written, SEO, and video — to drive demand, nurture leads, and strengthen Pepper’s brand authority.Key ResponsibilitiesThought Leadership & Executive BrandingDevelop written and video content for Pepper’s leadership (LinkedIn posts, POV videos, keynote snippets).Build a consistent executive thought leadership calendar.Content Strategy & ProductionOwn Pepper’s content strategy across blog, LinkedIn, gated assets, and campaigns.Plan, write, and repurpose content into multiple formats (blogs, reports, guides, ebooks).Manage interns, freelancers, and regional content support (e.g., US-based resources).SEO OwnershipLead SEO strategy for Pepper (technical + content-driven).Build topical authority through keyword strategy, pillar content, and link building.Ensure SEO efforts are tied to pipeline goals.Video Content MarketingLead production of short-form and long-form videos for leadership thought leadership, campaigns, and social channels.Work with design/production partners to deliver high-quality video assets.Campaign SupportCollaborate with Demand Gen and ABM terms to create high-converting assets (case studies, whitepapers, reports).Build gated and nurture content that accelerates SQL conversions.KPIsSEO performance (organic traffic, keyword rankings, citations in AI search)Content-driven pipeline contribution (downloads, MQLs, SQLs)Engagement on Pepper + leadership LinkedIn handles (posts, videos, shares)Volume and velocity of asset production.Ideal Background6–8 years in B2B content or product marketingStrong writing + editorial ability with proven SEO expertiseHands-on experience with video content production (or managing vendors)Background in B2B SaaS and content-driven pipeline growthComfortable working cross-functionally with Demand Gen, Events, and Sales

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    Mumbai, Maharashtra, India Pepper Content Full time

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