Paid Media

1 week ago

Kolkatta, India Puretech Digital - A Genesis Company Full time

Job Overview: As a Paid Media Advertising Analyst, you will play a crucial role in optimizing and managing digital advertising campaigns across various platforms.

You will be responsible for analyzing data, identifying trends, and providing actionable insights to enhance the performance of paid media initiatives.

This role requires a combination of analytical skills, strategic thinking, and a deep understanding of digital marketing channels.

Key Responsibilities:

  • Campaign Management: Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others.
  • Monitor and adjust campaign budgets, bids, and targeting parameters to achieve performance goals.
  • Data Analysis: Analyze campaign performance data to identify key trends, opportunities, and areas for improvement. Utilize analytics tools to generate regular reports and provide insights into key performance indicators (KPIs).
  • Keyword and Audience Research: Conduct thorough keyword research to identify relevant and high-performing keywords for search campaigns. Define and refine target audience segments for various campaigns based on market research and performance data.
  • Ad Copy and Creative Testing: Collaborate with the creative team to develop compelling ad copy and visuals. Conduct A/B testing to optimize ad creatives for maximum engagement and conversions.
  • Competitor Analysis: Monitor competitor activity and industry trends to stay informed about the competitive landscape. Implement strategies to gain a competitive edge in the digital advertising space.
  • Conversion Rate Optimization (CRO): Work closely with the marketing and web development teams to improve landing page performance and overall conversion rates.
  • Implement A/B testing and recommend changes to enhance user experience and drive conversions.
  • Budget Management: Manage advertising budgets effectively to achieve maximum ROI. Provide recommendations for budget allocation based on performance insights.
  • Collaboration and Communication: Collaborate with cross-functional teams, including marketing, sales, and creative, to align paid media strategies with overall business goals.
  • Clearly communicate campaign performance, insights, and recommendations to stakeholders.

Qualifications:

  • Bachelor’s degree in Marketing, Business, Engineering, or a related field.
  • Proven experience in managing paid media campaigns across platforms.
  • Strong analytical skills with proficiency in data analysis tools and platforms.
  • Knowledge of digital marketing trends, best practices, and industry developments.
  • Excellent communication and presentation skills. Certifications in relevant platforms (e.g., Google Ads, Facebook Blueprint) are a plus.

  • Media Analyst f/m/d

    1 week ago

    Kolkatta, India Puretech Digital - A Genesis Company Full time

    Job Overview: As a Paid Media Advertising Analyst, you will play a crucial role in optimizing and managing digital advertising campaigns across various platforms. You will be responsible for analyzing data, identifying trends, and providing actionable insights to enhance the performance of paid media initiatives. This role requires a combination of...

  • Media Buyer

    2 days ago

    Kolkatta, India Scaling Wolves Full time

    About Us At Scaling Wolves, we help ambitious D2C and e-commerce brands scale profitably through data-driven performance marketing. Our team thrives on ROI, creativity backed by analytics, and building campaigns that convert. We’re now looking for a hands-on performance marketer who can also lead a small cross-functional team of media buyers, designers,...

  • Social Media Community Manager

    1 week ago

    Kolkatta, India Sam digital solution Full time

    Sam Digital Solutions is an AI-driven digital marketing and growth agency, with a focus on Web3, blockchain, DeFi, and memecoins. We build and scale communities, launch viral campaigns, and manage digital growth for both in-house projects and client brands. Our mission is to combine AI-powered strategies with crypto-native growth tactics to dominate the...

  • Senior SEO Executive

    2 days ago

    Kolkatta, India ElevateDigi Full time

    Job Title: Senior SEO Executive Department: Marketing Operations Location: On-Site - Kolkata Employment Type: Full-time Role Overview: The Senior SEO Executive is responsible for developing, implementing, and managing SEO strategies to drive organic search performance, improve rankings, and maximize traffic and conversions. This role also...

  • Digital Marketing Manager

    1 week ago

    Kolkatta, India SVF Entertainment Full time

    Job Title: Digital Marketing Manager Job Type: On-site Location: Kolkata Role: We are seeking a highly skilled and detail-oriented Digital Marketer to manage and optimize paid campaigns across platforms such as Meta, YouTube, BookMyShow, Google, and more. The ideal candidate will be responsible for media planning, execution, cost...

  • Performance Marketer

    1 week ago

    Kolkatta, India Corporate Comrade Consultancy Full time

    Dear Candidates, Please note, we will be able to respond to only those candidates, whose cvs are shortlisted. We respect your valuable time for applying. Job Role - Performance Marketer Expectation - Google Ads / Meta Ads / A/B Testing MUST Salary - 3LPA Location - New Town, Kolkatta Contact - Our Client is a leading performance marketing...

  • Crypto Social Media Company: Sam Digital Solutions Employment Type: Full-time

    1 week ago

    Kolkatta, India Sam digital solution Full time

    Company Description Sam Digital Solutions is an AI-driven digital marketing and growth agency, with a focus on Web3, blockchain, DeFi, and memecoins. We build and scale communities, launch viral campaigns, and manage digital growth for both in-house projects and client brands. Our mission is to combine AI-powered strategies with crypto-native growth tactics...

  • Crypto Social Media Company: Sam Digital Solutions Employment Type: Full-time

    7 days ago

    Kolkatta, India Sam digital solution Full time

    Company Description Sam Digital Solutions is an AI-driven digital marketing and growth agency, with a focus on Web3, blockchain, DeFi, and memecoins. We build and scale communities, launch viral campaigns, and manage digital growth for both in-house projects and client brands. Our mission is to combine AI-powered strategies with crypto-native growth tactics...

  • Assistant Manager- Graphic Designer

    2 days ago

    Kolkatta, India Dot & Key Skincare Full time

    Job Title- Assistant Manager- Graphic Designer Location- Kolkata Candidates from- FMCG/ Beauty/ D2C Brands are preferred Job description:- Roles and Responsibilities Responsibilities: Working on designs for website, social media content, image selection, paid ads, Ecom banners (one/two of the mentioned areas) Produce sketches, mood...