Media Buyer

2 days ago

Kolkatta, India Scaling Wolves Full time

About Us

At Scaling Wolves, we help ambitious D2C and e-commerce brands scale profitably through data-driven performance marketing. Our team thrives on ROI, creativity backed by analytics, and building campaigns that convert. We’re now looking for a hands-on performance marketer who can also lead a small cross-functional team of media buyers, designers, editors, and interns — ensuring every campaign delivers maximum impact.

Role Overview

This is a hybrid role combining campaign execution and team leadership. You’ll plan, launch, and optimize paid media campaigns while mentoring the team, managing workflows, and ensuring deliverables meet performance goals.

Key Responsibilities

  • Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, and other platforms.
  • Lead, mentor, and manage the media buying, design, and content teams, including interns.
  • Develop and execute full-funnel strategies tailored to D2C brands.
  • Oversee budget allocation, scaling strategies, and performance optimization.
  • Collaborate with the creative team to produce high-performing ad creatives (static, video, UGC).
  • Conduct A/B testing on creatives, targeting, and landing pages.
  • Monitor campaign KPIs (ROAS, CAC, CTR, CVR) and prepare detailed reports.
  • Ensure timely execution of tasks and maintain smooth cross-team communication.
  • Keep the team updated on industry trends, creative best practices, and platform changes.

Who You Are

  • 1–2 years of hands-on performance marketing experience (Meta Ads required; Google Ads a plus).
  • Strong understanding of customer funnels, audience targeting, and CRO principles.
  • Proven ability to manage small teams and ensure deliverables are on time.
  • Analytical mindset with strong skills in interpreting campaign data.
  • Comfortable working in a fast-paced environment with multiple brand accounts.
  • Excellent communication, feedback, and problem-solving abilities.

Nice to Have

  • Prior D2C/e-commerce brand experience.
  • Familiarity with tools like Figma, and Google Analytics.
  • Experience in retention marketing (WhatsApp & Email).

Why Join Scaling Wolves?

  • Lead campaigns and a creative marketing team while still being hands-on.
  • Work directly with the founders on high-impact projects.
  • Be part of a performance-first culture that celebrates results.
  • Freedom to test, innovate, and see the direct impact of your ideas.

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