Analyst, Associate Director

2 days ago

Pune, India QKS Group Full time

Job Title: Senior/Principal Analyst/Associate Director: MarTech and SalesTech Location: Pune (India), Work from Office QKS Group is a global research and advisory firm known for its SPARK Matrix™, a globally recognized framework for vendor evaluation and competitive intelligence. We work with leading technology providers and enterprise buyers to deliver deep insights, technology research, and strategic advisory across various domains. We are seeking an Analyst to join our MarTech and SalesTech practice. The analyst will research and evaluate technology vendors, trends, and best practices in areas such as MarTech, SalesTech, AdTech, customer experience, data-driven marketing, and other Customer Engagement Systems. Conduct detailed market and vendor research across the MarTech landscape, including Marketing Automation, CDP, DXP, CRM, Campaign Management, and AdTech platforms. Build deep understanding of marketing workflows and automation stacks, covering lead management, omnichannel engagement, analytics, and attribution. Collaborate with senior analysts to identify emerging trends and create thought leadership content. Key Skills & Experience ~10-15 years of core industry experience in the marketing technology consulting or martech product. ~ Strong understanding of marketing automation, CDP, DXP, CRM, personalization, and analytics ecosystems. ~ Exposure to leading platforms such as Adobe, Salesforce, HubSpot, Oracle, SAP, Twilio, Braze, Insider, MoEngage, or similar. ~ Familiarity with marketing data architecture, integration frameworks (APIs), and cloud ecosystems (AWS, Azure, GCP). ~ Excellent analytical, writing, and presentation skills. ~ Ability to handle multiple research projects and meet deadlines. ~ Exposure to data-driven research, vendor comparison, or industry frameworks is a plus. Fast-paced, intellectually stimulating environment with growth opportunities. Customer Experience CRM Marketing Performance Measurement

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