Fashion Marketing and Communication

2 weeks ago

South Delhi, India Rhua Full time

Job Title: Fashion Marketing & Communication Specialist

Company: Rhua India (Indian Women’s Wear Brand 

About Us

We are an Indian women’s wear brand based in Delhi, known for our exquisite handcrafted ensembles that celebrate the rich heritage of Indian textiles. With a focus on blending traditional craftsmanship with contemporary designs, we offer timeless collections that exude elegance and sophistication. As we continue to expand, we are looking for a dynamic  Fashion Marketing & Communication Specialist to join our team in Pune.

Role Overview

We are seeking a passionate, creative, and strategic Marketing & Communication Specialist to amplify our brand’s presence and drive growth. The ideal candidate will have a strong background in fashion marketing, content creation, and brand management. This is a full-time, in-person role based in Pune and involves collaborating closely with our Delhi head office.

Key Responsibilities

Branding & Strategy

  • Develop and implement comprehensive marketing strategies that align with the brand’s ethos and vision.
  • Craft a clear, cohesive brand identity that reflects our values and resonates with our target audience.
  • Analyze market trends and competitor activities to identify new branding opportunities and optimize our positioning.
  • Create marketing campaigns that highlight our unique selling propositions, particularly focusing on the handcrafted nature of our collections.

Content Creation & Management

  • Lead the creation of high-quality content, including photoshoots, social media posts, videos, newsletters, blogs, and website updates.
  • Develop storytelling content that showcases the craftsmanship, heritage, and design process behind our collections.
  • Collaborate with photographers, designers, and influencers to generate impactful content for all digital platforms.
  • Oversee all social media accounts, ensuring a consistent and engaging brand voice.

Digital Marketing & Analytics

  • Plan, execute, and optimize digital marketing campaigns across social media, email marketing, and paid advertising channels.
  • Analyze performance metrics (social media engagement, website traffic, ROI on ads) to refine strategies and maximize impact.
  • Utilize SEO best practices to enhance our online visibility and organic reach.
  • Track customer feedback and reviews to identify areas of improvement and shape future marketing efforts.

Public Relations & Collaborations

  • Build and maintain relationships with fashion bloggers, influencers, and media outlets to secure brand features and collaborations.
  • Organize and promote brand events, pop-ups, and exhibitions in Pune and other key markets.
  • Develop press releases, media kits, and other PR materials to generate positive brand coverage.
  • Identify and onboard brand ambassadors who align with our values and can enhance our reach.

Retail Marketing & Visual Merchandising

  • Work closely with the sales and design teams to create in-store marketing materials and enhance the customer experience.
  • Coordinate with retail partners to develop marketing initiatives that drive footfall and sales.
  • Assist in visual merchandising for brand stores and partner outlets to ensure consistent branding.

Qualifications & Skills

  • Bachelor’s degree in Marketing, Fashion Communication, or a related field.
  • 3-5 years of experience in fashion marketing, branding, or communications, preferably with a focus on Indian wear.
  • Strong understanding of social media platforms, content creation, and digital marketing tools.
  • Excellent communication and copywriting skills with a flair for storytelling.
  • Creative mindset with a strong eye for detail and aesthetics.
  • Ability to manage multiple projects, meet deadlines, and work independently.
  • Passion for Indian fashion, textiles, and craftsmanship.

Perks & Benefits

  • Competitive salary package with performance-based incentives.
  • Opportunity to work with a growing brand that champions traditional craftsmanship.
  • Collaborative and supportive work environment.
  • Employee discounts on all our collections.

How to Apply

If you’re passionate about fashion, storytelling, and bringing handcrafted heritage to the forefront, we’d love to hear from you Please send your resume, portfolio, and a brief cover letter explaining why you’re the perfect fit for this role to

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