Performance Marketing Manager
1 week ago
Job Description: Performance Marketing Manager Department: Marketing – VLCC School of BeautyLocation: VLCC Corporate Office, Sector 63, GurgaonRole Type: Individual Contributor (IC);100% WFORole OverviewVLCC School of Beauty is looking for a data-driven Performance Marketing Manager with strong hands-on expertise in Meta Ads and Google Ads to scale high-quality lead acquisition for India’s leading beauty & wellness education brand.This role demands someone who can run campaigns directly , own budgets, optimize the entire funnel, and work closely with agencies, CRM teams, and creative teams to deliver monthly lead and conversion targets.Key Responsibilities (KRAs)1. Campaign Management (Execution + Optimization)Set up, manage & optimize Google and Meta campaigns end-to-end.Monitor pacing, bidding, audience performance, and quality metrics daily.Ensure consistent delivery of high-quality leads at target CPL.2. Agency & Partner ManagementCollaborate with the performance agency on strategy, execution, and troubleshooting.Review weekly plans, challenge recommendations, and ensure high-quality output.3. Budget & Performance OwnershipOwn monthly digital media budgets across platforms.Improve ROI while maintaining optimal CPL and conversion benchmarks.4. Funnel Tracking & Lead Journey OptimizationTrack full funnel: Awareness → Consideration → Conversion → Admission.Identify drop-offs and recommend fixes to improve lead-to-admission conversion.Work with CRM/automation teams on nurturing journeys (Email/SMS/WhatsApp).5. Analytics & ReportingBuild weekly and monthly dashboards for performance tracking.Analyse CTR, CVR, CPL, ROAS, lead quality & cost efficiency.Present insights and recommendations to leadership.6. Landing Page & Creative OptimizationProvide data-led inputs to improve messaging, creatives & landing pages.Run A/B tests across ads, audiences & LPs to optimize performance.7. Additional Platform SupportOccasionally manage 3rd-party platforms (Shiksha, Sulekha, Collegedunia).Evaluate new paid channels for incremental scale.Eligibility CriteriaExperience4–6 years of hands-on performance marketing experience.MUST have executed campaigns directly within Google & Meta dashboards.Experience in lead-gen focused industries — education preferred.EducationBachelor’s degree in Marketing, Business, Analytics, or related fields.Google/META certifications are a strong advantage.Must-Have SkillsDeep expertise in Google Ads: Search, Display, Performance MaxProficiency in Meta Ads ManagerStrong audience strategy & media planning skillsConversion tracking, attribution, UTM & tag understandingStrong analytical skills + Excel & dashboardingAbility to optimize for ROI , not just CPLExperience running A/B tests and experiments
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