Performance Marketing Manager

About JiviJivi is transforming primary healthcare with an AI-powered clinical agentic platform designed for 8 billion people. Our flagship product, a super health app, combines an AI doctor and longevity coach. It provides a full-stack solution covering sickness, prevention, and wellness. In just six months, 500,000 users from 170+ countries have already used Jivi.The company was founded by Ankur Jain (BharatPe, WalmartLabs, Stanford), GV Sanjay Reddy (Reddy Ventures, Aragen), and Andrew Ng's AI Fund (Coursera, DeepLearning). Together, they bring deep expertise in AI, medicine, and scaling billion-dollar ventures.Jivi is powered by groundbreaking research in Large Language Models (LLMs). Our MedX model is ranked #1 globally, surpassing OpenAI and Google Gemini in diagnostic accuracy. Additionally, our AudioX model boasts the lowest word error rate for Indic languages. Jivi’s health knowledge base, one of the largest in the world, plays a key role in training these models. In the spirit of fostering innovation, we’ve open-sourced these models on Hugging Face for the AI community.Jivi has been recognized for its innovation with awards such as the NASSCOM’s Digital Adoption Pioneer Award and the IndiaAI Mission Award. We are proud to be a global leader in AI healthcare.Job OverviewAs a Performance Marketing Manager, you will lead the end-to-end strategy and execution of paid acquisition and lifecycle marketing campaigns to fuel Jivi’s growth. You will work with Google Ads, Meta Ads, CleverTap, and attribution platforms to optimize conversions, maximize ROI, and improve customer lifetime value.Key ResponsibilitiesPaid Acquisition and Growth MarketingDevelop and manage mobile & web acquisition campaigns across Google UAC, Apple Search Ads, Facebook, DSPs, and programmatic platforms.Optimize CAC, ROAS, and conversion rates through A/B testing, audience segmentation, and creative optimization.Implement ASO strategies to improve organic downloads and reduce dependency on paid acquisition.Retention and EngagementOwn communication strategies through push notifications, in-app messages, email, and SMS using CleverTap (or similar).Leverage behavioral data to personalize and automate lifecycle campaigns for activation, engagement, and retention.Analytics, Optimization and Performance TrackingAnalyze campaign data using Google Analytics, Mixpanel, and attribution tools (AppsFlyer, Adjust).Implement predictive analytics to refine targeting, optimize bidding, and improve user segmentation.Experience and Qualifications5+ years of experience in performance marketing for B2C mobile products.Hands-on experience with Google Ads, Meta Ads, programmatic advertising etc.Expertise in CleverTap, MoEngage, or similar marketing automation platforms.Strong analytical and problem-solving skills with experience in A/B testing, cohort analysis, and attribution modeling.Experience working with SQL, Python, or Looker (preferred but not required).Ability to work cross-functionally with product, engineering, and analytics teams.Why Work with Jivi?Make a Global Impact: Shape AI-driven healthcare solutions that transform billions of lives and revolutionize global wellness.Accelerate Your Career: Enjoy competitive salaries, growth opportunities, and the chance to take on leadership roles as Jivi scales.Lead in a High-Growth Environment: Own key initiatives, influence company strategy, and drive impactful health projects in a dynamic, fast-paced setting.Collaborate with the Best: Work alongside top professionals in AI and healthcare, learn from experts, and contribute to breakthrough innovations.Jivi’s Products:Jivi is available as a mobile app or as an AI assistant on WhatsApp. You can access Jivi:iOS appAndroid appWhatsAppJivi in Media:Economic Times - - - more -