App growth marketing head(5-9 years)
3 days ago
Develop and execute a comprehensive digital growth strategy: Aligned with Airtel's overall business objectives, create a long-term vision for online growth & user acquisition
Lead Digital & Performance marketing for Airtel to drive user acquisition through digital channels including search, social media, and display advertising.
Optimize the customer journey across the website & app to improve conversion rates and optimize the funnel
Oversee SEO efforts to improve Airtel website visibility and increase organic traffic
Foster a data-driven culture: Leverage analytics and insights to identify growth opportunities, measure performance, and optimize marketing investments.
Collaborate across functions: Partner closely with product, category, technology, and other business units to ensure alignment and optimize synergies.
Stay ahead of industry trends: Continuously monitor the competitive landscape, emerging technologies, and consumer behaviour to identify new growth opportunities.
Champion a culture of innovation and experimentation: Encourage a risk-taking environment where new ideas are explored and tested
Required Skills and Experience:
Proven track record in driving growth and user acquisition for a large-scale organization.
Deep understanding of the digital ecosystem, including performance marketing, SEO, App growth, social media and emerging channels
Experience in product-led growth and optimization of user journeys.
Strong analytical skills and ability to leverage data to drive decision-making
Strong leadership and people management skills, with experience building and leading high-performing teams
A strategic mindset with a passion for innovation and problem-solving
Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels
Experience in working in a fast-paced, dynamic environment
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