Brand Strategist

2 weeks ago

Mumbai, India 3Folks Media Full time
Job Title: Brand Solutions and Strategy Executive

Department : Brand Strategy

Reports To : Head of Growth

Position Overview:

The  Brand Solutions and Strategy Executive will be responsible for developing, implementing, and optimizing brand strategies that drive business growth, enhance brand visibility, and deliver measurable results. This role combines strategic thinking with creativity to create impactful brand solutions across various platforms, working closely with cross-functional teams such as marketing, design, product, and sales.

The ideal candidate will possess a strong understanding of consumer behavior, market trends, competitive landscapes, and data analytics to develop integrated brand strategies that align with business objectives.

Key Responsibilities: 1. Brand Strategy Development & Execution:
  • Collaborate with senior leadership to define long-term and short-term brand strategies, positioning, and goals.
  • Conduct market research to understand consumer needs, industry trends, competitive landscape, and opportunities for growth.
  • Develop clear, actionable insights that shape brand strategy and ensure alignment with overall business objectives.
  • Lead the creation and execution of multi-channel brand campaigns that drive consumer engagement, brand loyalty, and business results.
2. Brand Solutions & Innovation:
  • Develop innovative brand solutions across different media and touchpoints (digital, social, offline, experiential, etc.) to meet specific client or business needs.
  • Partner with creative, digital, and media teams to build compelling brand experiences and integrated marketing campaigns.
  • Analyze brand performance, identify gaps or areas for improvement, and adjust strategies accordingly to enhance brand impact.
3. Cross-Functional Collaboration:
  • Work closely with internal teams (e.g., creative, content, digital marketing, and product teams) to ensure seamless execution of brand strategies and initiatives.
  • Liaise with external agencies, vendors, and partners to develop and implement brand strategies and campaigns.
  • Ensure alignment of brand strategies with sales, and customer service to create a cohesive brand experience.
4. Data-Driven Insights & Analytics:
  • Utilize data and analytics tools to measure brand health, track campaign performance, and identify areas of opportunity.
  • Develop and present regular reports on key performance indicators (KPIs) such as brand awareness, market share, and customer engagement.
  • Use insights to refine and adjust strategies, ensuring they meet business goals and ROI expectations.
5. Brand Communication & Positioning:
  • Develop and maintain brand guidelines, ensuring consistency across all touchpoints and communication channels.
  • Work on positioning and messaging that resonates with target audiences and differentiates the brand in the market.
  • Oversee content creation and ensure all messaging is on-brand, compelling, and clear.
6. Trendspotting & Market Analysis:
  • Keep a pulse on industry trends, competitor strategies, and new marketing technologies.
  • Identify new opportunities for brand growth and innovation through research and trend analysis.
  • Continuously evaluate brand positioning and suggest adjustments to stay ahead of market demands and consumer preferences.
Qualifications: Education & Experience:
  • Bachelor's degree in Marketing, Business, Communications, or related field (Master's preferred).
  • 3-5 years of experience in brand strategy, marketing, or a related field.
  • Proven track record of developing and executing brand strategies in dynamic markets.
  • Experience with both B2B and B2C branding is a plus.
Skills & Competencies:
  • Strong strategic thinking and problem-solving skills.
  • Excellent communication skills, both verbal and written, with the ability to influence and collaborate effectively.
  • Proficient in brand research, data analysis, and performance tracking tools (e.g., Google Analytics, social media analytics).
  • Ability to balance creativity with analytical thinking to drive effective brand campaigns.
  • Strong project management skills, with the ability to handle multiple projects and deadlines.
  • Experience with digital marketing, social media strategy, and integrated campaign development.
  • Understanding of branding principles, customer journey mapping, and consumer psychology.
Personal Attributes:
  • Self-starter with a proactive mindset and the ability to work independently and as part of a team.
  • Detail-oriented, highly organized, and adaptable to changing business needs.
  • Strong creative flair combined with a strategic mindset.
  • A passion for brands, consumer trends, and innovative marketing.

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