Brand Strategist
5 months ago
**Job Title: Senior Brand Strategist**
**Overview**:
We are in search of a dynamic and experienced Senior Brand Strategist to join our team. As a Senior Brand Strategist, you will play a crucial role in defining and executing innovative branding initiatives to enhance our company's presence in the market. You will lead the development of brand strategies that resonate with our target audience, drive brand awareness, and ultimately contribute to the achievement of our business goals. This position offers an exciting opportunity to leverage your strategic expertise and creativity to shape the future of our brand.
**Key Responsibilities**:
- **Strategic Planning**: Develop comprehensive creative strategies aligned with client goals and market trends. Collaborate with clients and internal teams to identify key objectives and develop innovative approaches to achieve them.
- **Market Research**: Conduct thorough research and analysis of market trends, consumer behaviour, and competitive landscape to inform creative strategies. Utilise insights to identify opportunities and develop unique value propositions for clients.
- **Brand Positioning**: Work closely with clients to define and refine their brand identity and positioning. Develop compelling brand stories and messaging frameworks that resonate with target audiences and differentiate clients from competitors.
- **Campaign Development**: Lead the conceptualization, development, and execution of integrated marketing campaigns across various channels and platforms. Collaborate with creative teams to ensure that campaign concepts are aligned with strategic objectives and effectively communicate client messages.
- **Content Strategy**:Develop content strategies that engage audiences across multiple touchpoints. Identify content themes, formats, and distribution channels to maximise reach and impact.
- **Measurement and Optimization**: Establish key performance indicators (KPIs) and measurement frameworks to evaluate the effectiveness of creative strategies and campaigns. Continuously monitor and analyse campaign performance data to optimise strategies and drive better results.
- **Client Management**:Build strong relationships with clients as a trusted advisor and strategic partner. Present strategies and campaign concepts in a compelling and persuasive manner. Proactively communicate with clients to provide updates, gather feedback, and address any concerns.
- **Presentation Design**: Design visually stunning presentations that bring strategic concepts and ideas to life. Utilise creative design techniques, visual storytelling, and multimedia elements to enhance engagement and comprehension.
Location - Mumbai (Malad West)
Monday to Friday - 11 AM to 7 PM
Work Location: In person
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