Marketing Manager

4 weeks ago

Hyderabad, India Suganda Skincare Full time
Job Description: Marketing Manager – Suganda Skincare

Position: Marketing Manager

Location: Hyderabad

Employment Type: Full-Time

Experience Required: 5+ years in Marketing, with proven expertise in  Branding , preferably in D2C, FMCG, or Skincare

About Suganda Skincare

Suganda Skincare is a thriving skincare brand that focuses on solving real skin concerns with innovative, science-backed formulations. As a bootstrapped and proudly Indian brand, we are committed to delivering high-quality products and creating meaningful connections with our customers. Join us to lead the charge in redefining skincare in India.

Role Overview

We are seeking a dynamic and experienced  Marketing Manager with strong expertise in  branding to lead the strategic and creative direction of Suganda Skincare’s marketing efforts. The ideal candidate will be responsible for developing and executing marketing plans that enhance the brand’s identity, drive customer engagement, and achieve revenue growth.

Key Responsibilities

Branding and Brand Strategy
  • Develop and implement brand strategies to strengthen Suganda Skincare’s market position and ensure consistent messaging across all channels.
  • Lead efforts to define and articulate the brand's mission, values, and unique selling propositions (USPs).
  • Oversee the creation of brand guidelines and ensure compliance across internal and external teams.
  • Enhance the brand’s emotional connection with its audience through storytelling and impactful campaigns.

Marketing Calendar Management
  • Create and maintain a comprehensive marketing calendar aligned with the brand’s objectives, product launches, and seasonal trends.
  • Ensure seamless execution of marketing initiatives across all channels.

Social Media and Content Strategy
  • Oversee the creation of a cohesive social media strategy to reflect the brand’s personality and values.
  • Collaborate with designers and content creators to produce high-quality, engaging content that resonates with the target audience.

Campaigns and Product Launches
  • Lead 360-degree campaigns, from concept to execution, for product launches, seasonal promotions, and brand-building activities.
  • Drive innovation in marketing approaches to capture audience attention and differentiate Suganda from competitors.

PR and Brand Visibility
  • Develop and implement PR strategies to position Suganda Skincare as a leader in the skincare industry.
  • Build relationships with media, influencers, and industry leaders to secure high-value brand coverage.
  • Manage brand reputation and proactively address any challenges.

Tie-Ups and Reseller Partnerships
  • Identify and onboard relevant online resellers and partners to expand the brand’s reach.
  • Build collaborative relationships with platforms like Amazon, Flipkart, Nykaa, and niche beauty e-commerce sites.

New Platforms and Growth Initiatives
  • Explore emerging platforms (e.g., Pinterest, niche forums) and implement strategies to capture new audiences.
  • Partner with the performance marketing team to optimize ads and improve customer acquisition.

Performance Analytics and Reporting
  • Track, measure, and report on the performance of all branding and marketing initiatives.
  • Use data-driven insights to refine strategies and improve ROI.

Desired Skills and Qualifications
  • Degree in Marketing, Business
  • 5+ years of experience in marketing, with at least 2 years in a leadership role.
  • Proven expertise in  branding , including creating and executing brand strategies for consumer-facing products.
  • Strong understanding of digital and traditional marketing channels.
  • Experience in managing product launches, PR campaigns, and influencer marketing.
  • Analytical mindset with the ability to interpret data and optimize performance.
  • Excellent communication, collaboration, and leadership skills.
  • Passion for skincare, wellness, and innovation is a must

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