Marketing Manager

5 days ago

Mumbai, India Insight Global Full time

Insight Global are looking for an experienced Digital Experience Manager to join one of their premium clients in the pharmaceutical space. This person will partner directly with marketers to recommend, plan and execute omnichannel marketing campaigns. This individual will be responsible for planning, documenting and overseeing the execution of marketing campaigns across an internal and external cross-functional campaign delivery team.You will be facilitating he communication between brand teams, technical/content delivery teams and agency teams. The ideal candidate will be experienced in channel marketing, technical marketing operations and/or campaign operations, with a proven track record of driving successful omnichannel marketing campaigns.You will be partnering with analytics to conduct performance analysis, to evaluate insights to improve future campaigns. You will be suggesting new approaches, and providing consultation for personalisation and testing objectives to scale the programs and improve reach.Must HavesStrong experience within Digital Marketing or Campaign OperationsExperience translating brand marketing strategies into functional omnichannel plansProven experience in documenting business and technical requirements and managing and executing omnichannel marketing campaigns, using tools like Storyteq and Office 365Proficiency in project management and marketing automation tools including Salesforce Marketing Cloud, Salesforce DataCloud, Adobe Analytics, Tealium, and JIRAStrong stakeholder management skills including with Third Parties and agenciesStrong project management skills with the ability to manage multiple projects simultaneouslyFamiliarity with martech integrations including DAM systems, CMS, CDP, and preference/consent management platformsBachelor's degree in Marketing, Business, or related field. Master’s degree preferredStrong written and verbal communication is essentialPlusesExperience working in an Agile environment

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