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Performance Marketing Associate

1 month ago

Gurgaon, India Unikon.ai Full time

About Us:

Unikon.ai is seeking a highly motivated Junior Performance Marketing Specialist to join our team. As a Junior Performance Marketing Specialist, you will play a key role in managing and optimizing our Meta Ads campaigns to drive business growth.

Responsibilities:

1. Manage and execute Meta Ads campaigns across Facebook, Instagram, and Audience Network.

2. Develop and implement campaign strategies to achieve performance goals (e.g., ROI, CPA, Conversion Rate).

3. Conduct market research and analyze competitor advertising strategies.

4. Optimize ad creatives, targeting, and bidding to improve campaign performance.

5. Monitor and report on campaign metrics (e.g., spend, impressions, clicks, conversions).

6. Collaborate with cross-functional teams (Creative, Product, and Analytics).

7. Stay up-to-date with Meta Ads platform changes, features, and best practices.

Requirements:

1. 1-2 years of experience in performance marketing, preferably with Meta Ads.

2. Strong understanding of Meta Ads platform, including campaign setup, targeting, and optimization.

3. Proficiency in Meta Ads Manager and Ads Insights.

4. Analytical skills and ability to interpret data to inform campaign decisions.

5. Excellent problem-solving and communication skills.

6. Bachelor's degree in Marketing, Business, or related field.

Nice to Have:

1. Experience with other paid social media platforms (e.g., Twitter, LinkedIn).

2. Knowledge of Google Analytics or other web analytics tools.

3. Familiarity with A/B testing and experiment design.

4. Certification in Meta Ads (e.g., Facebook Blueprint).

Skills:

1. Meta Ads (Facebook, Instagram, Audience Network)

2. Performance Marketing

3. Campaign Optimization

4. Data Analysis

5. Communication

6. Problem-Solving

7. Collaboration

What We Offer:

1. Competitive salary and benefits package.

2. Opportunities for growth and professional development.

3. Collaborative and dynamic work environment.

4. Recognition and rewards for outstanding performance.

How to Apply:

If you're passionate about performance marketing and have a knack for optimizing Meta Ads campaigns, please submit your resume.