Performance marketing associate

2 months ago


Gurgaon, India Zupee Full time
Responsibilities:
• Conceptualizing and executing of CPM/CPC/CPI/ROAS campaigns
• Campaign execution and optimization across Google Search, You Tube, UAC, ASA, GDN, DSP and
Facebook Ads
• Extensively reporting, analysing and optimizing performance campaigns for target KPI
• Media Buying via Direct partnership with Affiliate & Publisher
• Deep understanding of mobile marketing, attribution tools Like Adjust/Appsflyer/Branch
• Should have some understanding of analytics tools like GA, Tableau, Power BI, Adobe
Qualifications:
• Degree in B. Tech / BBA/ MBA
• 2+ Years of experience in relevant field
• Google Ad Words, Facebook, DV360
• Hands on Experience of working with leading DSP Platforms
• Affiliate and Direct publishers
• Mobile and web attribution
• GTM planning- Budget planning, Campaign development

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