Assistant Manager – Direct to Customer

4 days ago

Kolkata, India Dot & Key Skincare Full time

Job Description: Assistant Manager – D2CJob Type - PermanentLocation - KolkataExperience - 3 to 5 YearsJob Responsibilities:- Develop and implement a comprehensive strategy to drive customer acquisition, retention, and revenue growth.- Set KPIs and track performance metrics to ensure consistent growth and achievement of sales targets.- Oversee the operation of D2C platforms, including company-owned websites, apps, and third-party marketplaces.- Optimize website performance, ensure inventory accuracy, and manage product listings.- Plan and execute digital marketing campaigns, including SEO, SEM, social media, email marketing, and influencer collaborations.- Design and manage promotional offers, discounts, and seasonal campaigns to boost customer engagement and sales.- Ensure a seamless online shopping experience, including fast shipping, easy returns, and excellent customer support.- Analyze customer feedback and implement improvements- Use analytics tools to track user behaviour, identify trends, and optimize customer journeys.- Generate regular reports on sales performance, conversion rates, and customer demographics.- Experiment with new strategies and tools to enhance brand visibility and market share.Qualifications:Education:Bachelor’s degree in Business Administration, Marketing, E-commerce, or a related field (MBA preferred) from top tier colleges.Skills:- Strong analytical skills with the ability to interpret data and make strategic recommendations.- Excellent communication, project management, and team collaboration skills.- Data-driven decision-making.- Customer-centric mind set- Ability to work in a fast-paced, agile environment- Ability to innovate and adapt to market trends

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