Performance Marketing

We're Hiring: Performance Marketer | Meta Ads ExpertDoon Trading Academy - India's Leading Trading Education InstituteLocation: Dehradun | Multiple Branch LocationsExperience: 2-5 YearsDepartment: Digital MarketingIndustry: Financial Education/EdTechAbout Doon Trading Academy Doon Trading Academy is India's most trusted trading education institute with multiple branches across the country. We've successfully trained 10,000+ students and maintain a 95% success rate in creating profitable traders. We're expanding rapidly and need a dynamic Performance Marketer to fuel our growthRole Overview We're looking for a results-driven Performance Marketer who specializes in Meta Ads (Facebook & Instagram) to generate high-quality leads across all our branches. You'll be the driving force behind our digital lead generation strategy and play a crucial role in our expansion plans.Key Responsibilities ✅ Lead Generation ExcellencePlan, execute, and optimize Meta advertising campaigns across Facebook & InstagramGenerate consistent, high-quality leads for all branch locationsAchieve and exceed monthly lead generation targets✅ Campaign ManagementCreate compelling ad creatives, copy, and landing pagesConduct A/B testing to improve campaign performanceManage campaign budgets effectively across multiple locations✅ Analytics & OptimizationMonitor, analyze, and report on campaign performance metricsOptimize campaigns for maximum ROI and lowest cost per leadUse data-driven insights to improve conversion rates✅ Multi-Location StrategyDevelop location-specific marketing strategies for different branchesUnderstand local market dynamics and customize campaigns accordinglyCoordinate with branch managers for lead handoff and trackingWhat We're Looking For Essential Skills:2+ years of proven experience in Meta Ads managementStrong track record in lead generation for education/coaching institutesProficiency in Facebook Ads Manager and Business ManagerExperience with Google Analytics, GTM, and conversion trackingKnowledge of landing page optimization and CRO techniquesPreferred Experience:Previous experience in EdTech or Financial Services industryExperience managing campaigns for multiple locations/branchesKnowledge of other digital marketing channels (Google Ads, LinkedIn Ads)Understanding of sales funnel optimizationBasic graphic design skills (Canva, Photoshop)Personal Qualities:Results-oriented mindset with strong analytical skillsAbility to work in a fast-paced, target-driven environmentExcellent communication and presentation skillsCreative thinking combined with data-driven decision makingWhat We Offer Competitive PackageAttractive salary + performance-based incentivesQuarterly bonuses based on lead quality and conversion ratesGrowth OpportunitiesRapid career advancement in a growing organizationOpportunity to build and lead a marketing teamExposure to multiple business locations and marketsLearning & DevelopmentFree access to our premium trading coursesRegular training on latest digital marketing trendsConference and workshop attendance supportWork CultureCollaborative and supportive team environmentFlexible working arrangementsHealth insurance and other benefitsSuccess Metrics You'll Own Monthly lead generation targets across all branchesCost per lead optimizationLead-to-enrollment conversion ratesReturn on ad spend (ROAS)Campaign performance analytics and reportingIdeal Candidate Profile You're perfect for this role if you:Have generated 1000+ leads monthly through Meta AdsUnderstand the education/coaching industry dynamicsCan work with budgets of ₹2L+ per monthHave experience with lead nurturing and sales funnel optimizationAre passionate about performance marketing and staying updated with platform changesHow to Apply Ready to take your performance marketing career to the next level?Send us:Your updated resumePortfolio showcasing your best Meta Ads campaignsBrief note on your experience with lead generationExpected salary rangeEmail: : Performance Marketer - Meta Ads Expert ApplicationOr apply directly through LinkedInWhy Join Us Now? ✨ Be part of India's fastest-growing trading education company✨ Shape the digital marketing strategy across multiple locations✨ Work with substantial budgets and see real impact on business growth✨ Build expertise in the booming fintech education sectorPe rformanceMarketing #MetaAds #FacebookAds #LeadGeneration #DigitalMarketing #StartupJobs #EdTech #Trading #Hiring #MarketingJobs #OnSite #StartupLife #DoonTradingAcademyDoon Trading Academy is an equal opportunity employer committed to diversity and inclusion.