Content Strategy

3 days ago

Bangalore, India mPokket Full time

We are seeking a highly motivated and experienced Content Design specialist to join our growing team. This onsite role will be pivotal in developing engaging and effective edutainment content for our users – young Indians spread evenly across India. The ideal candidate possesses a strong understanding of short format video market, excellent content creation skills, and the ability to leverage AI tools to enhance the video experience. The candidate will orchestrate a set of content creators who work on our in-house AI supported tools to generate video content. Responsibilities Content creation & curation • Develop short video edutainment content on finance, part-time earning, wellbeing etc. • Conduct thorough research and analysis of user preference and demand. • Adapt and refine existing content based on user feedback and performance data. Instructional design & AI integration • Apply instructional design principles to create engaging and effective learning experiences. • Utilize AI tools for content generation, question creation, personalized learning paths, and other relevant applications. • Design interactive learning activities, simulations, and assessments. Course development & management • Manage the team of content creators and own end-to-end video development process, from concept to final delivery. • Ensure timely completion of projects and adherence to quality standards. • Maintain organized documentation of course content and design decisions. Market Research & Analysis • Stay up-to-date with the latest trends and changes in the video/content streaming market globally and in india. • Analyze competitor offerings and identify opportunities for differentiation. • Gather feedback from users and stakeholders to continuously improve content and delivery. What are we looking for in you?  Bachelors or Masters degree in a relevant field (e.g., mass media, content creation, filmography, video editing).  3-6 years of experience in content creation, specifically in video edutainment space.  Excellent written and verbal communication skills in English and Hindi  Proficiency in using AI tools for content creation and learning design  Familiarity with LMS and other e-learning platforms  Strong project management skills

  • Content Strategy

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    bangalore, India mPokket Full time

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