Senior Manager – Influencer Management
1 day ago
Company DescriptionMaison D' Auraine is a global conglomerate renowned for its premium brands in hair, beauty, and personal care, founded in 2014. Recognized for our revolutionary product lines, such as the world's largest keratin-based hair care brand GKHair, we utilize patented ingredients and cutting-edge research. With over 500,000 satisfied customers worldwide, our innovative marketing strategies and round-the-clock support have solidified our leadership in the industry. Through our state-of-the-art R&D center in Ireland, and international branches in Dubai and Hong Kong, we remain committed to sustainable business practices and the advancement of hairdressing and beauty standards.Job SummaryThe Senior Manager – Influencer Management & Content Strategy will lead the end-to-end creator partnerships ecosystem, driving campaign performance, content strategy, and ROI-led influencer collaborations. The role requires a strategic thinker who deeply understands social media trends, content performance analytics, creator economics, negotiation strategies, and viral content creation frameworks.They will work closely with brand, product, growth, social media, PR, and performance marketing teams, ensuring that influencer campaigns contribute directly to brand equity, conversions, and measurable business impact.Key Responsibilities1. Influencer & Creator Ecosystem LeadershipDevelop and execute the overall influencer partnership strategy (macro, micro, nano, niche creators).Manage creator identification, evaluation, negotiations, contracts, deliverables, pricing models.Build strong long-term relationships and create high-impact recurring collaborations.Leverage AI & data-driven insights (internal platform / industry tools) to identify high-performing creators.2. Content Strategy & Creative LeadershipDrive platform-wise content direction (IG, YT, LinkedIn, X/Twitter, Snapchat, Tiktok where applicable).Build creative briefs, storytelling frameworks, and viral hook strategies.Guide influencers on on-brand, high-conversion content and trend alignment.Activate brand ambassadors & advocacy programs.3. Campaign Planning & ROI TrackingPlan & execute influencer-led product launches, campaigns, events & integrated brand activities.Align KPIs to CAC, ROI, conversions, reach, engagement, retention & brand recall.Analyze content performance and run A/B optimizations.Coordinate with performance marketing to link content to numbers.4. Budget & ComplianceDevelop and own the annual influencer budget and overall content strategy.Required Experience & Skills Must-Have 5-6 years of experience in influencer/content marketingProven high-ROI influencer campaign executionStrong knowledge of Instagram, YouTube, creator economyContent storytelling & trend expertiseNegotiation & relationship buildingExcellent writing & brief creation skills Advanced/ PreferredBeauty, fashion, lifestyle, or tech sector expPerformance-linked influencer strategiesWorked with global creators/cross-border collaborationsAI-led creator research or content toolsCreator-led events & affiliate modelsExperience scaling creator communities
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