Lead designer

1 month ago

Noida, India Kama Ayurveda Pvt. Ltd. Full time

Job Summary: We are seeking a dynamic and experience Design Lead to oversee and inspire our design team in accompanying this transition in India and creating compelling and cohesive visual content, both static and video.

Key missions will be to adapt key campaigns for Indian local market, lead the creative process for India specific campaigns and develop ad hoc graphic items.

Key Responsibilities: Adapt key campaigns for India: From key campaigns created by the global brand team, the design team will create all adaptations for local market with derivation of assets for print, digital, social media, in-store.

Lead creative process of Indian local campaigns: Propose mood boards, align vision with the brand team, organize video and static shoots, produce and follow-up the creation process of all assets.

Develop ad hoc graphic items: For specific animations /occasions design promotional tools Deliverables: Graphic design: Develop and execute creative solutions for marketing materials, including print, digital, and in-store collateral.

Digital content includes website content, social media platforms, retail partners platforms.

In-store includes visual merchandising assets and gift boxes.

Local content production: lead the creative direction for video and static content, including promotional videos, tutorials, and brand stories, by collaborating with photographers, video producers and editors to ensure high-quality and engaging content that reflects brand values.

Social Media Design: Create visually engaging content for social media platforms to enhance brand presence and drive engagement.

Develop and execute social media campaigns that align with overall marketing strategies and brand messaging.

Team Leadership and Integration: Mentor and manage a team of designers, providing guidance, feedback, and professional development opportunities.

Work closely with local marketing and sales teams to align design efforts with market objectives and customer insights.

Work closely with global brand team based in Paris, to ensure brand consistency Brand consistency: Ensure all design work adheres to brand guidelines and maintains a consistent and qualitative visual identity across all brand touchpoints.

Prerequisites: Bachelor’s degree in Graphic Design, Visual Arts, or a related field; advanced degree or relevant certifications are a plus.

7+ years of experience in design, with a strong portfolio showcasing expertise in graphic design, video content, and social media.

Previous experience as a stylist would be a plus.

Proven experience in a leadership role, with a track record of managing and mentoring design teams.

Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, In Design), video editing tools (Premiere Pro, After Effects), and social media platforms.

Strong understanding of branding, marketing strategies, and consumer behavior in the beauty industry.

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