Digital Marketing

Location : "Remote" Job Type : Full-time 8 Lakhs per annum for first year with probation of 6 months. After successful first year completion and based on performance ₹2.Performance-based bonus on deal closures. If you are passionate about technology and thrive in a fast-paced environment, we would love to hear from you. Join us in shaping the future of our innovative projects in Education and making a meaningful impact in the industry. We are seeking a versatile and experienced Digital Marketing & Sales Engineer to join our team. The ideal candidate will have a proven track record in both digital marketing, & sales , particularly with educational institutions, and hands-on experience with Canva, CRM tools. The candidate should be able to close deals with prospects and execute effective marketing campaigns to drive lead generation and brand awareness. The role will also involve reporting on daily sales and marketing activities and meeting set targets for closed deals. Content Creation : Produce engaging content such as blog posts, infographics, videos, and case studies to drive brand awareness and attract target audiences. Manage the company’s presence across LinkedIn, Twitter, Facebook, YouTube, Instagram , and other platforms to build engagement and promote services. Online Marketing : Plan and execute digital marketing strategies, including email campaigns, paid ads (Google, Facebook, LinkedIn), and SEO optimization to drive website traffic and conversions. Campaign Creation : Develop and implement comprehensive marketing campaigns tailored to the educational sector to generate qualified leads using Email campaign, Whatsapp campaign, SMS campaign & Cold calling using CRM Tools. Track marketing performance and generate reports that measure the success of campaigns, engagement metrics, and lead generation. Collaborate with the leadership team to ensure alignment between marketing efforts and sales strategy. Sales Responsibilities: Identify, approach, and engage with educational institutions to promote and sell our software services. Use CRM tools to manage leads, track interactions, and report daily on sales activities. Deliver product demonstrations (both online and in-person) to potential clients, effectively conveying the value of our software. Work closely with the marketing and product teams to ensure alignment on product offerings and sales strategy. Provide daily, weekly, monthly & quarterly sales reports to the management team. Manual Testing : Regularly do the manual testing of the web applications and mobile applications. Automation Testing: Manage and groom the automation tests on API tests, performance tests, UI tests, mobile app tests using Karate framework. Given an opportunity, should have the curiosity and ability to self-learn & upskill as a software engineer in these technologies ReactJS, Java, Terraform, AWS etc. Minimum of 1-3 years of demonstrable experience in both digital marketing & sales, particularly within the educational sector . Proficiency in using CRM tools for managing sales pipelines and reporting. Strong understanding of content creation , social media management , and online marketing strategies . Excellent communication and presentation skills with the ability to effectively demo software services. Proven ability to close deals and meet sales targets. Strong knowledge of social media platforms (LinkedIn, Twitter, Facebook, YouTube, Instagram) and online marketing tools . Ability to quickly understand and communicate complex software solutions. Willingness to travel(if required) for in-person demonstrations and meetings. Compensation & Benefits: Probation Period : 6 months  After successful first year completion and based on performance ₹2.Performance Bonus : Based on deal closures and marketing performance. Opportunities for growth within the company based on performance. Must meet marketing KPIs for campaign success , lead generation , and brand engagement . Please send your updated resume and a cover letter detailing your experience in digital marketing & sales , especially within the education sector, and your experience with CRM tools to