Digital Marketing Manager

4 weeks ago

Faridabad, India RIGO Full time

Please note this is an In Office position only. Office location is Faridabad.

About Us:

We are a rapidly growing online fast fashion brand in India, selling trendy and affordable apparel across popular e-commerce marketplaces like Amazon and Myntra, Shopify and recent entry into offline space. As we expand our digital and retail footprint, we’re looking for a talented Digital Marketing Manager who can take full ownership of our brand's marketing activities and help drive our growth in the competitive fashion space.

Role Overview:

The Digital Marketing Manager will be responsible for developing and executing our brand’s digital marketing strategy, with a primary focus on social media marketing, content creation, and paid advertising. This role requires a motivated individual who understands the nuances of the D2C fashion market and has a keen eye for trends and engaging content. If you are a self-starter with a passion for fashion and digital innovation, we want to hear from you.

Key Responsibilities:

  • Social Media Management: Develop and manage the brand's social media presence on platforms like Facebook, Instagram, and others to boost engagement and build brand awareness.
  • Content Creation: Plan and create engaging content for social media and other digital platforms, including graphics, images, and compelling copy tailored to our target audience.
  • Video Content Production: Conceptualize and oversee the creation of video content, such as reels, stories, and promotional videos, that resonate with the fashion community.
  • Paid Advertising: Set up and optimize ad campaigns on Facebook and Instagram to drive traffic, conversions, and customer acquisition.
  • Marketing Strategy & Campaigns: Design, execute, and analyze marketing campaigns that support our sales goals and enhance brand visibility.
  • Analytics & Reporting: Track key performance metrics, analyze campaign performance, and generate regular reports to inform decision-making and optimize future strategies.
  • Collaboration & Ownership: Coordinate with creative, merchandising, and product teams to ensure cohesive brand messaging and a streamlined customer experience.

Requirements:

  • Minimum 2 years of experience in digital marketing for a D2C brand, preferably in the fashion industry.
  • Strong knowledge of social media marketing, content creation, and video production.
  • Experience in setting up and managing paid ad campaigns on Facebook and Instagram.
  • Ability to work independently and take full ownership of marketing initiatives.
  • Excellent communication skills, creative thinking, and a data-driven mindset.

Why Join Us?

  • Opportunity to make a tangible impact on a fast-growing fashion brand.
  • Collaborative work environment with growth opportunities.
  • Freedom to experiment with creative ideas and campaigns.

If you're ready to take our brand to the next level and grow alongside us, please apply with your resume and a portfolio of your work

Salary Package for the role is between Rs 20000-35000 per month

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