Adobe journey optimizer

6 days ago

Kakinada, India HARP Full time

Job Description: We are looking for an experienced Adobe Journey Optimizer (AJO) Developer who will be responsible for designing, developing, and maintaining customer journeys using Adobe Experience Platform (AEP) and AJO. The ideal candidate should have hands-on experience with Adobe Experience Platform Real-Time Customer Profile, Segmentation, and Adobe Journey Optimizer, and should understand how to build scalable and personalized customer experiences. Key Responsibilities Design and implement customer journeys using Adobe Journey Optimizer (AJO) Build and manage event-driven journeys, time-based campaigns, and real-time personalization use cases Collaborate with cross-functional teams (marketing, data, and engineering) to translate business requirements into AJO workflows Utilize AEP capabilities such as Real-Time Customer Profile, Segments, Schemas, XDM, and Datasets to create journey conditions and triggers Work with APIs, Decisioning/AJOD Module, and Event Forwarding for real-time data ingestion and outbound integrations Design and test email templates, push notifications, and in-app messages within AJO Implement offer decisioning and personalized content blocks using the AJO Offer Library Perform unit testing, UAT, and A/B testing within journeys to ensure optimal performance Monitor journey performance, troubleshoot issues, and optimize for KPIs (e.g., engagement, conversion) Ensure governance and best practices around data privacy, consent, and compliance (GDPR, CCPA, etc.) Technical Skills Strong experience with Adobe Journey Optimizer (AJO) Working knowledge of Adobe Experience Platform (AEP), especially Schemas, XDM modeling, Segment Builder, Real-Time Customer Profile (RTCP), Datasets, and data ingestion Familiarity with Customer Journey Analytics (CJA) and Adobe Offer Decisioning is a plus Proficient in Java Script, JSON, and RESTful API integration Good understanding of data sources (batch and streaming), identity stitching, and audience activation Experience with Tag Management Tools such as Adobe Launch or Tealium is a plus

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