GTM Program Manager

We are looking for a GTM Program Manager to join our Sales Strategy & Operations team, focused on driving high-impact go-to-market initiatives across our cybersecurity portfolio. This role is ideal for someone with a strong background in program management, sales strategy, or product marketing, who thrives at the intersection of strategy and execution. You'll work closely with cross-functional teams—including product, marketing, sales, and operations—to ensure that every GTM initiative lands with precision, clarity, and measurable impact. Responsibilities: Develop and Execute GTM Strategies Collaborate with product and marketing teams to define target audiences, value propositions, and key messaging. Create and manage detailed GTM plans, including timelines, milestones, and resource allocation. Coordinate cross-functional teams to ensure seamless execution of launch activities. Program Management Oversee all aspects of GTM programs, from planning to post-launch analysis. Track and report on program progress, identifying and mitigating risks. Ensure adherence to deadlines and budget constraints. Cross-Functional Collaboration Facilitate communication and alignment between product, marketing, sales, and operations teams. Lead regular meetings and provide updates to stakeholders. Foster a collaborative and results-oriented environment. Market Analysis and Competitive Intelligence Conduct market research to understand customer needs, competitive landscape, and industry trends. Analyze GTM program performance and identify areas for improvement. Provide insights and recommendations to optimize future GTM strategies. Enablement and Training Develop and deliver sales enablement materials and training programs. Ensure that sales and support teams are equipped with the necessary knowledge and resources. Monitor and measure the effectiveness of training efforts. Qualifications: Bachelor's degree in Business Administration, Marketing, or a related field. Proven experience (5 years) in program management, preferably in a GTM or product launch environment. Strong understanding of marketing and sales principles. Excellent project management skills, with the ability to manage multiple projects simultaneously. Strong analytical and problem-solving skills. Excellent communication and interpersonal skills. Proficiency in project management and collaboration tools (e.g., Asana, Jira, Slack). Proficiency in sales tools (e.g., Salesforce, Clari, Power BI). Experience with data visualization tools (e.g., Power BI, Tableau) and the ability to translate data into actionable insights. Familiarity with AI-powered tools for automation, productivity, or analytics. Candidate Profile: Strategic Thinker – Translates business goals into actionable GTM strategies; proactively identifies opportunities and gaps. Results-Oriented – Delivers measurable business impact with strong ownership and accountability. Collaborative Leader – Aligns cross-functional teams and influences outcomes without authority. Organized and Detail-Oriented – Manages complex programs with precision and focus. Adaptable and Agile – Thrives in dynamic environments and champions continuous improvement. Analytical – Makes data-informed decisions and turns insights into execution. Customer-Focused – Centers all GTM initiatives around solving real-world customer problems in cybersecurity. Preferred Backgrounds: Product Marketing or GTM roles in cybersecurity or enterprise tech Sales Strategy, Sales Ops, or RevOps professionals supporting GTM programs Program Managers in SaaS, product, marketing, or operations Management Consultants with experience in GTM, org design, or tech Exposure to cloud security, SASE, XDR, or network security product lines Experience engaging with CROs, CMOs, or Product leadership