Senior SEO Specialist

1 month ago

gurugram, India aecc - digital innovation hub Full time

Experience : A minimum of 5yrs in digital marketing agencies or the education industry preferred Responsibilities: Develop advanced SEO strategies to boost organic visibility, traffic growth, and lead generation, aligned with company OKRs. Prioritise Core Web Vitals and page experience, ensuring fast load times, smooth interactivity, and visual stability across devices, especially mobile. Leverage AI and machine learning for keyword research, content personalization, and predictive analysis of search trends, including voice search and visual search. Adapt to algorithm updates (e.g., Google Core Updates, Helpful Content Updates) by proactively staying informed and adjusting SEO strategies to avoid ranking drops. Use AI tools and automation to analyse search trends, competitor data, and performance metrics, driving continuous improvement and efficiency in SEO efforts. Implement technical SEO audits, fixing site speed, structured data, XML sitemaps, robots.txt, and indexing issues. Optimise schema markup for rich search results. Optimise for new search trends like Google’s Multitask Unified Model (MUM), voice search, and visual search, ensuring you capture emerging search behaviours. Ensure content aligns with Google’s E-E-A-T (Experience, Expertise, Authority, Trustworthiness) guidelines, focusing on user intent and optimising content structure for maximum relevance. Create scalable link-building strategies using digital PR and influencer outreach to build authority and earn high-quality backlinks. Automate SEO processes for reporting, audits, and keyword tracking using advanced SEO tools and custom Python scripts for faster data analysis and insights. Optimise for key SERP features like featured snippets, People Also Ask, knowledge panels, and other rich search features to capture more search real estate. Work collaboratively with content creators, web developers, and marketing teams to embed SEO best practices across all digital touchpoints and content strategies. Stay informed on algorithm changes and adapt quickly to Google’s AI-driven updates, such as core updates, ensuring proactive adjustments in strategy to maintain strong rankings. Utilise strategic thinking to align SEO efforts with broader business objectives, ensuring that SEO contributes to measurable impacts such as lead generation, conversions, and brand visibility. Required Skills and Qualifications: Proven track record of developing SEO strategies that drive organic growth and lead generation, with specific examples of successful implementations. Expertise in optimising Core Web Vitals (e.g., Largest Contentful Paint, First Input Delay, Cumulative Layout Shift) and experience with performance tools like Lighthouse, GTMetrix, or WebPageTest. Hands-on experience with AI-powered SEO tools (e.g., Clearscope, MarketMuse, or Frase) to enhance keyword research, optimise content, and predict search trends. Deep understanding of Google’s Core Updates, algorithm adjustments, and experience in creating strategies to recover or improve rankings post-update. Technical SEO proficiency in performing audits using tools like Screaming Frog, DeepCrawl, or Sitebulb, with specific experience in fixing crawling, indexing, and rendering issues. Schema markup knowledge with proven experience implementing structured data using JSON-LD for rich snippets, FAQs, and product reviews. In-depth knowledge of voice search optimization tactics, including optimising content for natural language processing (NLP) and voice query intent. Experience with visual search optimization, particularly focusing on image SEO, alt text, and structured data for products and media. Mastery in link-building strategies with examples of successful digital PR campaigns and relationship-building for backlink acquisition from high-authority websites. Ability to automate SEO tasks (e.g., using Python or JavaScript) for recurring reporting, site audits, and real-time keyword tracking using tools like Google Sheets or Data Studio. Experience optimising for SERP features, including creating content that ranks in featured snippets, People Also Ask, and knowledge panels. Collaborative experience working across teams, especially with content strategists, web developers, and UX designers to implement SEO initiatives from the ground up. Proficiency with Google Search Console, Analytics, Tag Manager, and third-party tools like SEMrush, Ahrefs, and Moz, ensuring advanced usage for deep data analysis. Advanced knowledge of E-E-A-T (Experience, Expertise, Authority, Trustworthiness) and a demonstrated ability to create or optimise content that complies with these guidelines. Experience with content architecture and site structure improvements, focusing on navigation, silos, and internal linking to boost organic rankings. Fluency in algorithm-driven changes like BERT, MUM, or RankBrain, with evidence of adapting SEO strategies to align with these updates. Strategic mindset to align SEO efforts with broader business goals, providing measurable KPIs related to lead generation, revenue, and brand visibility. Preferred Skills: Experience optimising for multilingual websites and international SEO. Background in the education, study abroad, or ed-tech industry is a plus. Familiarity with Google’s MUM and experience with voice and visual search optimization.

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