Advertising & Media Planning Specialist

1 day ago


India Web Cue Full time
We are looking for a results-driven Performance-Based Media Buyer to manage and optimize ad campaigns across multiple digital platforms. This role requires expertise in campaign performance analysis, A/B testing, and scaling successful strategies to maximize revenue. Plan, execute, and manage performance-based advertising campaigns (CPC, CPM, CPA, CPL).

Utilize data-driven strategies to maximize ad efficiency.

Manage campaigns on platforms such as Google Ads, Facebook Ads Manager, TikTok Ads, and other programmatic tools.

Continuously analyze campaign performance and adjust bids, targeting, and creative to improve results.

Implement A/B tests on creatives, audiences, and landing pages for maximum ROI.

Track campaign metrics using tools like Google Analytics, UTMs, and platform dashboards.

Present data-driven recommendations to improve campaign performance.

Work with creative teams to develop engaging ad content tailored to specific audiences.

Proven experience of minimum 2 years in performance-based media buying.

Proficiency in tools like Google Ads, Facebook Ads Manager, TikTok Ads, and programmatic platforms.

Strong knowledge of performance metrics (CPC, CPM, CPA, ROAS, etc.).

Familiarity with analytics tools like Google Analytics and tracking platforms.

Competitive salary and performance bonuses.

Opportunity to work with a data-driven and innovative team.

Career growth in the dynamic field of digital advertising.

Access to cutting-edge advertising tools and platforms.

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