Future Generali India Life Insurance | Performance Marketing | mumbai
3 weeks ago
Location: Vikhroli, Mumbai
Key Responsibilities:
Overall:
- A dynamic and results-driven Digital Marketing Manager with proficiency in media planning and execution and ensuring alignment with the overall company’s goals.
- Experienced in last-mile management for digital campaigns- top, middle, and bottom funnel, proficient in media planning, tracking, and executing digital media to ensure seamless delivery and operational efficiency.
- Proficient in website management and development of new website
- Campaign management for customer communication
Digital Media Planning and Performance Marketing:
- Strategize, develop, execute, and optimize digital marketing campaigns across various channels including Google search (SEM), social media, display, programmatic, email, etc. for driving brand awareness and lead generation
- Co-ordinate with respective teams to gather relevant audience lists
- Budget Management: Manage marketing budgets effectively to ensure optimal allocation of funds across different channels and campaignsPrepare regular performance reports, analyse campaign data, and provide actionable insights to optimize ROI and for stakeholder presentations
- Monitor and manage lead progression throughout the sales funnel
- Analyze user behaviour to understand website usage and make data-driven decisions.
Campaign Management:
- Design, edit, test, and deploy email/ RCS and WhatsApp campaigns using respective tools.
- Create and manage multiple templates for customer campaigns
- Experience in conducting A/B testing to optimize the campaign elements such as subject lines, visuals and calls to action for improved engagement
Management of Digital Assets:
- Management of the current digital assets such as website, customer portal, mobile app
- Design and implement strategies and enhance user’s engagement with the customer portal and app
- Monitor and analyze key performance indicators (KPIs) to measure the enhancement’s effectiveness and make data-driven decisions, address any technical issue promptly
- Work closely with product, design, and development teams to ensure marketing efforts align of customer portal and app features and updates
- Co-ordinate with IT or development teams to resolve technical issues
- Revamp of website, app, customer portal from execution, deployment and monitoring of the website
Requirements:
- Bachelor’s degree in marketing and business to a related fields ( master’s degree preferred).
- Proven experience of 5-7 years in marketing
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing, social media etc.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, etc.)
- Experience with bid management tools and other analytics tools
- Up-to date with the latest trends and best practices in SEM
- Proficient in enhancing engagement on customer portal and customer facing app
- Proficiency in MS Excel, MS PowerPoint and other Office 365 application
- Proficiency in marketing analytics and data driven decision making
- Ability to work in a fast paced, dynamic environment
- Excellent communication and collaboration skills
- Should be able to collaborate with various departments such as sales, product, IT, Customer support to align initiatives and execution
- Manage relationships with external marketing agencies vendors, and partners to support campaign execution and achieve marketing goals
- Ensure all marketing activities comply with industry regulations and ethical standards
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