Video & content marketing specialist

4 weeks ago

Pune Ho, India Amber Full time

About amberstudent (amberstudent. Com)Long-term accommodation booking platform for students (think booking. Com for student housing). Amber helps 80 M+ students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment process. We are the largest and fastest-growing student housing platform globally, with 1 M+ units listed in 6 countries and across 100+ cities. We are growing rapidly and targeting $2 B in annual gross bookings value by 2024. Objective: This role requires a dynamic individual who can blend the art of content creation with the science of SEO and video marketing, making them a key player in driving the company’s online visibility and engagement. Key Responsibilities: Develop and execute You Tube-focused video marketing strategies, creating engaging content aligned with brand messaging and product launches. Actively participate on-camera, collaborate with production teams on scripting, storyboarding, and directing, while optimizing titles, descriptions, and thumbnails for maximum visibility. Leverage You Tube Analytics for performance insights, make data-driven improvements, and repurpose videos across platforms like social media and blogs to ensure consistent messaging. Write supporting content for video marketing, including scripts, blog posts, and social media copy, enhancing video reach. Develop compelling, conversion-driven product page content optimized for search engines, ensuring both engagement and SEO performance. Stay updated with trends and experiment with new formats to boost audience interaction. Qualifications: Experience: Minimum of 1 year of experience in Video & Content marketing. Proven track record in You Tube video marketing, including on-camera work and content ideation. Experience in creating content for product pages and supporting video marketing efforts through written content. Excellent written and verbal communication skills. A plus: Experience with video editing software is a plus. Proficient in using You Tube Studio and other video-related analytics tools. Desired Attributes: Creative thinker with a passion for storytelling and content creation. Analytical mindset with the ability to translate data into actionable insights. Strong collaboration skills and the ability to work cross-functionally with various teams. Proactive and self-motivated, with a keen interest in staying updated with industry trends. Open to picking up new initiatives and projects.

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