Cluster Head

7 days ago

Vijayawada, India GramPro Business Services Pvt. Ltd. Full time

We are Hiring for ESAF Small Finance Bank

Job profile : Cluster Head

Vertical : Branch Banking

Location : Vijayawada

Strategic and planning

· Support the Regional Head Branch Banking in the development and execution of the Clusters sales strategy in line with the overall strategy and vision of the Bank.

· Provide inputs to the development of the Retail Liabilities division budget and monitor budget to ensure adherence.

· Drive the business across branches.

· Evaluate the needs of the Cluster in order to capitalise on market opportunities and adjust marketing strategies to reflect changing conditions.

· Recommend and implement on approval marketing strategies and plans consistent with established goals in each product line and service. Constantly endeavour to improve the Bank's competitive position by review of the plans and policies.

· Continually monitor the market to determine the market size and market penetration of the Bank's liability products, third party products and services and also evaluate the timely adjustment of marketing strategy and plans to meet changing markets and competitive conditions.

· Collaborate with product manager to develop new liability and third-party products and services in line with bank preferences.

Implement in conjunction with Corporate Communication and Marketing Department, advertising and sales promotion plans, evaluate the effect of such campaigns and recommend strategies to reach potential customers based on the evaluation.

· Analyse Market, competitor services and prices in the operational area and synthesize information to develop cost analysis and recommendations for the Bank's products.

· Ensure implementation of business development and sales call program. Manage very important customers HNIs/ Government / Social Deposit etc. to discuss their needs, outlining appropriate services and resolving problems as appropriate.

· Meet specified number of customers suggested by the corporate office every month.

· Co-ordinate the Bank's participation in trade shows and community events in the to promote products and services.

· Lead the identification of target customer segments and ensure that relevant strategies are developed so as to maximize market penetration and customer profitability.

· Regularly monitor the performance of Branch Banking business and take corrective action, if required, to ensure achievement of set target.

· Lead & Facilitate the Up keeping of Branch facility to the requirements of branding team as well as policy of the bank

· Initiate & Support the brand building and corporate marketing team for better reach of ESAF in the operational area

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