Senior Media Buyer

4 days ago


bangalore, India Throttll Full time

We’re Hiring: Senior Media Buyer (Performance Focus | 4yrs+ Exp. ) Throttll is looking for a results-driven and analytical Senior Media Buyer to manage and scale our paid acquisition channels. Reporting to the Head of Performance Marketing, this full-time remote role requires a self-starter who can effectively manage and optimize multi-platform campaigns globally to achieve aggressive ROI and customer acquisition targets. Position Details Position: Senior Media Buyer Location: In Office preferred, Remote applicants can also apply. Type: Full-Time (Immediate Joining Preferred) Salary: Highly Competitive Key ResponsibilitiesStrategy & Campaign Management Budget Ownership: Manage and optimize multi-million dollar annual budgets across performance channels including Google Ads (Search/PMAX), Meta (Facebook/Instagram), and TikTok Ads . Campaign Lifecycle: Develop, launch, and meticulously manage paid media campaigns from initial setup and audience targeting to creative rotation and bidding strategy across global markets. A/B Testing: Design and execute structured tests (audience, creative, landing page, bidding strategy) to continuously improve key performance indicators (KPIs) such as CPA, ROAS, and LTV. Analysis & Optimization Performance Monitoring: Conduct deep-dive analysis on campaign data daily, identifying underperforming segments and quickly reallocating spend to maximize efficiency and scale. Creative Feedback: Work directly with the distributed Creative team to provide data-backed feedback on ad performance, guiding the development of high-converting assets. Tracking Fluency: Ensure flawless conversion tracking setup (including CAPI/Conversions API implementation) and leverage advanced attribution models to accurately measure channel effectiveness. Collaboration & Guidance Cross-Department Alignment: Partner with the Sales and CRM teams virtually to ensure seamless lead qualification, tracking, and post-conversion success is integrated into media buying strategy. Vendor Management: Manage platform representatives (e.g., Google/Meta


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