myGwork | Senior Marketing Manager, Paid Search
1 day ago
DESCRIPTION:
With its vast product portfolio and robust advertising charter, Amazon runs one of the largest online performance marketing program internationally. The team is highly results oriented, and at its core, focuses on leveraging in-house technology in order to automate and scale marketing programs that drive new customers and maximize lifetime value of Amazon customers through measurable marketing programs and channels. We are seeking a seasoned Senior Marketing Manager to lead Search Marketing (SEM) at Amazon India. You will be a part of Amazon's online marketing team, own advertising on Search inventories (Google, Bing etc) for all retail product categories. The team is looking for top notch marketers who can create successful automated advertising programs, execute a set of well-structured tests, roll out successful campaigns, and optimize performance over time against a clear set of performance goals for both established Search platforms as well as experiment with new platforms. As a Senior Marketing Manager you will be focused on assessing marketing capabilities, prioritizing new strategies to test with, running experiments and preliminary marketing campaigns through these channels, and scaling up successful strategies. The primary objectives include: acquiring new customers, encouraging customers to take high value actions and directly generating revenue. To be successful in this role, you will need to have experience in creating online marketing campaigns, A/B testing and excel in execution. Furthermore, you will be highly innovative and comfortable driving new programs from conception through execution in an ambiguous and fast paced environment. You will work with functions that cut across the organization including technology, finance and retail category to drive a great customer experience.
Key job responsibilities
The ideal candidate will be able to:
1. Form and execute strategy to solve complex problems which involves large scale data analysis with a continuous focus to automate and simplify.
2. Optimize channel performance to meet goals such as - scaling the channel, acquiring new customers and maximizing ROI
3. Work directly with search networks to understand platforms capabilities and explore marketing campaigns.
4. Design and carry out well-structured experiments (including tracking, measuring, and reporting).
5. Work closely with internal and external stakeholders to balance multiple business priorities
We are looking for someone who will exhibit strong analytical skills with the ability to work in a fast-paced, innovative climate. The successful candidate will be highly analytical and detail-oriented, possess good communication and writing skills and be comfortable in taking necessary action with minimal supervision. Candidates must demonstrate a superior track record for creative problem solving and strategic thinking. Requirements include a minimum of 6-8 years of marketing experience in online or software industries with a heavy bias towards online advertising, social media and e-commerce environments.
BASIC QUALIFICATIONS:
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data
PREFERRED QUALIFICATIONS:
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience with Salesforce and Tableau
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