Email Marketing Specialist

3 days ago


Mumbai, India Zyeta Full time

About the jobJob Description:Are you a detail-oriented and results-driven email marketer with a passion for crafting compelling email campaigns that engage and convert? Do you have a track record of driving successful email marketing strategies? If so, we want you to join our team as an Email Marketing Specialist.Key Responsibilities:- Email Campaign Management: Plan, develop, and execute email marketing campaigns, including newsletters, product promotions, lifecycle emails, and more.- Audience Segmentation: Segment email lists based on customer behavior, demographics, and preferences to deliver highly targeted and personalized content.- Content Creation: Create and optimize email content, including copy, graphics, and calls to action, ensuring a consistent brand voice and visual identity.- A/B Testing: Conduct A/B tests to optimize email performance, analyzing open rates, click-through rates, and conversion rates to refine strategies.- List Management: Maintain and grow email subscriber lists, manage unsubscribes, and ensure compliance with email marketing regulations (e.g., CAN-SPAM, GDPR).- Automation: Implement and manage email automation workflows, including drip campaigns, welcome series, and re-engagement campaigns.- Analytics and Reporting: Monitor email campaign metrics, track key performance indicators (KPIs), and provide regular reports with actionable insights.- Collaboration: Work closely with the marketing team to align email marketing efforts with overall marketing strategies and campaigns.Qualifications:- Bachelor's degree in marketing, communications, or a related field.- Minimum of three years of experience in email marketing.- Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot).- Strong knowledge of email marketing best practices and industry trends.- Excellent writing and editing skills with attention to detail.- HTML/CSS skills for email template customization (preferred but not required).- Analytical mindset with the ability to interpret data and make data-driven decisions.- Familiarity with marketing automation and CRM systems.- Creative thinking and problem-solving abilities.- Strong organizational skills and ability to manage multiple projects simultaneously.- Effective communication and collaboration skills



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