Content strategist- marketing copywriter
7 days ago
Role Overview:
The Content Strategist is responsible for creating, managing, and executing content strategies aimed at achieving sales for D2 C brands. This role requires a deep understanding of buyer personas, copywriting, SEO principles, and a basic knowledge of influencer marketing. The Content Strategist will develop compelling copywriting, ad strategies, and content plans for various social media platforms, including Meta, Google, and others, to drive sales and enhance brand presence.
Key Responsibilities:
Develop and implement comprehensive content strategies that align with the sales objectives of D2 C brands.
Create persuasive and engaging copy for various formats, including social media ads, blogs, landing pages, and email campaigns.
Understand and analyze buyer personas to tailor copywriting that effectively resonates with target audiences.
Collaborate with cross-functional teams, including designers, marketers, and sales, to ensure cohesive and effective content delivery.
Utilize platforms like Google Analytics, SEMRush, and Ahrefs to monitor and report on content effectiveness and make data-driven adjustments.
Stay up-to-date with industry trends and best practices in copywriting, content marketing, SEO, and influencer marketing to continuously improve strategies.
Present strategic copywriting plans to clients and internal stakeholders, showcasing the value and expected impact of proposed content initiatives.
Qualifications:
Bachelor's degree in Communications, Journalism, Marketing, English, or a related field.
2+ years of experience in copywriting and content strategy and agency background is mandatory
Proven track record of generating content with a CTR 3%.
Strong understanding of content marketing and SEO principles.
Excellent written and verbal communication skills, with the ability to create and present strategic content plans.
Proficiency in using tools like Google Analytics, SEMRush, Ahrefs, or similar platforms to analyze and report on content performance.
Creative thinker with the ability to collaborate effectively with cross-functional teams.
Strong multitasking and prioritization skills in a dynamic work environment.
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