Social media marketing specialist

1 week ago

Bengaluru, India Asianet News Network Pvt.Ltd Full time
Designation - Social Media Marketing Specialist
Experience - 8-10 years of experience in social media marketing, responsible for leveraging content to boost visibility, engagement, and user growth across various platforms
Location - Bengaluru (On-Site)
Role Overview:
A dynamic and results-driven professional with  8-10 years of experience  in social media marketing, responsible for leveraging content to boost visibility, engagement, and user growth across various platforms. This role is pivotal in enhancing  MAUs  and delivering on key objectives for partners such as  Asianet News  and  Indigo.
Qualifications:
Bachelor’s degree in Marketing, Communications, or a related field (Master’s degree is an added advantage).
Key Responsibilities:
Content Management:
Curate, create, and repurpose engaging content tailored to different social media platforms.
Strategically schedule and distribute content to maximize reach and engagement.
Social Media Growth:
Drive visibility for all websites through targeted social media strategies.
Ensure consistent growth in followers and engagement across platforms.
Whats App Base Development:
Build and manage a Whats App channel for content distribution.
Create an active and engaged Whats App user base, leveraging it for audience retention and content sharing.
Collaboration and Delivery:
Ensure seamless content delivery to partners such as  Asianet News  and  Indigo.
Collaborate with internal teams to ensure alignment with overarching business goals.
Collaborate with external database to enhance reach
Performance Metrics:
Continuously track and analyze social media metrics to measure growth.
Optimize campaigns to drive improved MAUs and overall ROI.
Coordinate with Sales teams to help monetize content
Analytics and Reporting:  Monitor and analyse social media metrics and KPIs (Key Performance Indicators), providing insights to optimise strategies and demonstrate ROI (Return on Investment)
Crisis Management:  Be prepared to handle social media crises or negative publicity effectively by implementing crisis communication strategies.
Team Leadership:  Manage a team of social media professionals, including content creators, community managers, and analysts, to ensure seamless operations and strategy execution.
Qualifications:
Analytical Skills:  Proficiency in data analysis, using tools like Google Analytics and social media analytics platforms, to measure the effectiveness of social media campaigns.
Creativity:  The ability to think creatively and come up with innovative content ideas and campaigns.
Communication:  Excellent written and verbal communication skills to effectively engage with the audience and convey the brand's message.
Analytics Tools:  Google Analytics, social media analytics platforms, and paid advertising analytics tools for tracking and analyzing social media performance.
Content Creation Tools:  Adobe Creative Cloud (e.g., Photoshop, Illustrator, Premiere Pro) for creating graphics, videos, and other multimedia content.
Social Media Advertising Platforms:  Facebook Ads Manager, Linked In Ads, Twitter Ads, Google SEO and others for creating and managing paid social media campaigns.
Key Performance Outcomes:
Improved visibility and traffic across all channels / websites.
Establishment of a highly engaged Whats App audience and User base in all Social Media Platforms
Tangible improvements in MAUs through effective content strategies and platform utilization
Tangible monetization of content.

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