Senior Google Ads Specialist

1 week ago


bangalore, India NyxaLabs Full time

About the Role We're seeking a highly skilled and self-driven Google Ads Expert with a proven track record of managing successful B2C performance marketing campaigns for US-based companies. This role requires someone who can independently strategize, execute, and optimize high-budget Google Ads campaigns across Search, Display, YouTube, and Performance Max — all while delivering exceptional ROI. Responsibilities Plan, launch, and manage Google Ads campaigns (Search, Display, YouTube, Performance Max) for US-based B2C clients Develop comprehensive paid media strategies tailored to US consumer behavior Independently manage campaign budgets ranging from $10K to $500K+ monthly Conduct advanced keyword research, audience segmentation, and targeting optimization Build and test multiple campaigns, ad groups, audiences, and creative variations to maximize performance Analyze campaign data to drive data-informed optimization decisions Implement advanced testing methodologies including keyword testing, creative testing, and bidding strategy testing Scale winning campaigns while maintaining or improving cost efficiency Stay ahead of Google Ads algorithm changes, policies, and new feature rollouts Provide strategic recommendations, insights, and performance reports to clients and stakeholders Manage relationships with US clients, understanding their business goals and KPIs Collaborate with creative teams to develop high-converting ad copy, video concepts, and display assets Monitor competitor activity and emerging trends within the US B2C space Requirements 4+ years of hands-on experience in Google Ads campaign management Must have extensive experience managing B2C campaigns for US clients Proven expertise handling substantial budgets across Search, Display, YouTube, and Performance Max Strong portfolio demonstrating campaigns with clear ROI, CPA, and ROAS improvements Deep understanding of Google Ads Manager, Audience Signals, Smart Bidding strategies, and measurement tools Ability to work independently and manage multiple campaigns simultaneously Expertise in conversion tracking, GTM setup, pixel implementation, and analytics configuration Strong analytical skills with the ability to interpret data and make strategic decisions Knowledge of US consumer behavior, time zones, seasonal trends, and purchase cycles Experience with performance-driven funnels and direct response marketing Excellent communication skills for client-facing interactions Nice to Have Experience working with e-commerce, DTC, or subscription-based B2C brands Familiarity with Meta Ads, TikTok Ads, or other paid channels Knowledge of attribution modeling and multi-touch attribution Experience with creative testing frameworks Understanding of tracking challenges (GA4 transition, privacy updates) Proficiency with analytics tools such as GA4, Looker Studio, Triple Whale, or Hyros Experience managing agencies or collaborating with remote US-based teams Google Ads Certifications (Search, Shopping, Video, Display) Proven ability to scale B2C campaigns to 7-figure monthly budgets Consistent track record of generating 3x+ ROAS across multiple accounts Benefits Competitive salary with performance bonuses Fully remote work flexibility Work with high-budget US B2C clients Career growth opportunities Professional development budget



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