Social media strategist

5 days ago


Pune, Maharashtra, India Better Insights Full time
Job Title: Social Media Strategist
Location: Clover Hills Plaza, Pune
Job Type: Full-Time, Onsite
Experience: 3+ Years (Agency Experience Preferred)
Job Description:
We are looking for a creative and results-driven Social Media Strategist to develop and implement effective social media campaigns. The ideal candidate should have expertise in content creation, social media trends, audience psychology, and analytics to enhance brand presence and engagement.
Key Responsibilities:
1. Content Strategy & Design
- Develop visually appealing content using Canva while maintaining brand consistency.
- Collaborate with graphic designers to ensure all visuals align with the brand's image and marketing strategy.
- Write engaging and creative post captions that reflect the brand's voice and connect with the target audience.
2. Social Media Calendar & Execution
- Plan, create, and manage a detailed social media calendar that aligns with business goals.
- Ensure timely posting and content execution as per the approved schedule.
- Monitor and optimize content based on engagement and performance data.
3. Audience & Market Research
- Conduct research on audience behavior, industry trends, and competitors to create engaging content.
- Utilize data-driven insights to optimize content strategy for better reach and conversions.
- Stay up-to-date with emerging social media trends and algorithms to enhance engagement.
4. Client & Team Collaboration
- Maintain clear communication with clients, providing updates on campaign performance.
- Implement and act on client feedback to ensure campaigns align with expectations.
- Coordinate with content creators, designers, and marketing teams for smooth execution.
5. Performance Tracking & Analytics
- Use social media analytics tools (e.g., Meta Business Suite, Buffer, Hootsuite, Google Analytics) to measure and track content performance.
- Provide insightful reports on engagement, audience behavior, and content effectiveness.
- Optimize content based on data-driven decisions to improve reach and engagement.
6. Problem-Solving & Execution
- Exhibit a "Get It Done" attitude, taking proactive actions to ensure smooth execution.
- Troubleshoot challenges and implement quick solutions to meet campaign deadlines.
Requirements:
3+ years of experience in social media marketing, content strategy, or brand management.
Expertise in content creation, audience psychology, and social media trends.
Proficiency in Canva, Adobe Creative Suite, and social media scheduling tools.
Strong understanding of Instagram, Facebook, Linked In, Twitter, and emerging platforms.
Analytical mindset with experience in data-driven content optimization.
Ability to collaborate with teams and manage client communication effectively.
Excellent copywriting skills and an eye for compelling visuals.
Problem-solving mindset with a proactive and adaptable approach.
How to Apply:
Send your resume and portfolio to

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