Data beheerder

Role- App Growth Manager - Financial Services App Experience: 4-8 years Reporting to: Business Head - Digital Financial Services Hindustan Times is one of India's most trusted media brands. We are now expanding into digital financial services with a mission to make access to credit and financial products simple, transparent, and user-friendly. Our new mobile-first platform will offer users loans , credit cards, credit score tracking, and more - all from the convenience of their smartphone. We're assembling a high-energy team of builders, and we're looking for a Growth Manager who can help us scale rapidly while keeping users engaged and converting. As the App Growth Manager , you will lead the acquisition , retention, and monetization strategy for our financial services app. You'll own user growth end-to-end: building funnels, running performance and lifecycle campaigns, optimizing app store presence, experimenting with onboarding, and driving usage through data-driven insights. Own and optimize all paid and organic acquisition channels (Meta, Google, affiliates, OEMs, app stores, etc.) Design and execute performance marketing campaigns with a sharp focus on CAC and ROI Collaborate with product and business teams to build funnels for loans, cards, and other financial services Run experiments to increase conversion rates across financial products Optimize the user journey for LTV while keeping customer experience high Own and run A/B tests across creative, flows, pricing, etc. 4-8 years of experience in growth, performance marketing , or product-led growth roles in a B2C app environment ~ Past experience with fintech / lending / financial products is a big plus ~ Strong analytical chops - you're comfortable with SQL, dashboards, and conversion data ~