Copywriter (Digital)

2 days ago


India OTS Advertising Full time

Company Description

OTS Advertising is a leading independent communication, media & design agency headquartered in Hyderabad with multiple offices across India including Vijayawada, Vizag, Tirupati, Rajuhmundry, Chennai, and Delhi. With over 30 years of experience, we work with a diverse range of clients from private companies to government bodies, building long-lasting relationships.

Job Role

Work on brand projects and contribute to the creation of integrated brand experiences. Manage work efficiently, generate ideas collaboratively with the team, and must be aware of current content trends.

  • Strategic thinker, creative writer, and storyteller at heart
  • Develop and execute creative and effective content strategies for brands across all channels, including website, email, social media, and advertising
  • Collaborate with art, planning, other cross-functional team members to develop and execute on-brand campaigns
  • Research and stay up-to-date with industry trends/ best practices to inform content creation and strategy
  • Ensure all content is accurate, error-free, and meets brand guidelines
  • Review and provide feedback on content created by other team members. Be the final point of authority on always-on work.
  • Present concepts/ideas to brands as per briefs and ensure that the feedback is incorporated
  • Propose topical content and moment marketing campaigns proactively based on trending conversations relevant to the target audience
  • Researching and monitoring Digital & New Media industry trends and competitor offerings to improve current offerings.
  • Optimize content using SEO best practices where required
  • Creatively involved in end-to-end coordination and execution with the respective brands

Pre-requisites

  • Previous digital marketing or integrated agency experience 2-3 years
  • Proficient and confident communication skills
  • Bachelor’s degree

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