Copywriter
3 weeks ago
Mirchi is seeking a talented Copywriter to join our creative team. As a Copywriter, you will play a key role in crafting compelling stories and messaging that drive engagement and conversion and driving revenue growth by crafting compelling, persuasive copy that converts leads into customers.
- Create ideas & write copy that makes for great content on air & across other mediums for the consumer
- Develop ideas and be a part of the station Programming Team that contributes to show concepts, show content, & thus play a key role in enhancing the on-air listenership
- Create ideas & concepts for proactive client pitches keeping in mind the client’s marketing objectives & Brand Mirchi guidelines
- Write scripts for radio commercials based as per the client briefs & create sketches (Copy with Voice over) for client approvals / Sales approvals
- Write scripts / story boards for all promos, show promos, channel IDs etc based on the brief received from the Station Content Head / Show Producer
- Give a humorous bent to content used by the RJs. Assist RJs in developing their show content as well as write storyboard to enhance their digital presence, as and when required
- Creating 360-degree content ideas including radio, Digital, On-ground by scripting & conceptualising ideas across mediums
- Turn around the copy requirements speedily & with a quality focus within the defined timelines
- Translate and adapt copies received from other stations to be aired in the local station
- Coordinate multi-location activities with respect to scripting and content
TECHNICAL SKILLS & QUALIFICATION REQUIRED:
- Graduation with any specialisation
- 2 - 4 years of experience in sales copywriting (agency or in-house) Portfolio showcasing exceptional writing skills and creative thinking
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