Bhash Software Labs | Search Engine Optimization Specialist | delhi
2 days ago
We are seeking a talented and results-driven SEO Specialist to join our dynamic team. The ideal candidate will have a strong understanding of search engine optimization (SEO) best practices and the ability to implement strategies that drive organic traffic and improve search engine rankings.
Key Responsibilities
Keyword Research & Analysis
Conduct comprehensive keyword research to identify opportunities for increasing organic traffic.
Analyze competitors and industry trends to stay ahead in the market.
On-Page SEO Optimization
Optimize website content, meta tags, headers, and URLs for target keywords.
Ensure proper internal linking and site architecture for optimal crawlability.
Technical SEO
Perform regular technical audits to identify and fix issues related to crawl errors, site speed, mobile usability, and more.
Collaborate with the development team to implement technical SEO enhancements.
Off-Page SEO & Link Building
Develop and execute effective backlink strategies to improve domain authority.
Engage in outreach efforts to build relationships with industry influencers and webmasters.
Content Strategy
Work closely with the content team to create SEO-friendly content that aligns with user intent.
Provide recommendations for content development in coordination with SEO goals.
Monitoring & Reporting
Use SEO tools (e.g., Google Analytics, Google Search Console, SEMrush) to monitor performance.
Prepare regular reports on traffic, rankings, and other SEO aspects.
Stay Updated
Keep abreast of the latest SEO trends, algorithm updates, and industry changes.
Implement best practices and innovative strategies to stay ahead of competitors.
Qualifications and Skills
Educational Background
Bachelor's degree in Marketing, Computer Science, Information Technology, or a related field.
Professional Experience
2-5 years of proven experience as an SEO Specialist or similar role.
Experience in optimizing websites developed in native PHP is a plus.
Technical Skills
In-depth knowledge of search engine algorithms and ranking methods.
Proficiency with SEO tools such as:
Google Analytics and Google Search Console
SEMrush, Ahrefs, Moz, or similar tools
Familiarity with keyword research tools and techniques.
Understanding of HTML, CSS, and basic web development concepts.
Analytical Abilities
Strong analytical skills to interpret website performance data.
Ability to make data-driven decisions to improve SEO efforts.
Communication Skills
Excellent verbal and written communication skills.
Ability to explain complex SEO concepts to non-technical stakeholders.
Personal Attributes
Highly motivated and detail-oriented.
Strong organizational and time-management skills.
Ability to work independently and collaboratively within a team.
Preferred Qualifications
Experience with programmatic SEO strategies.
Knowledge of local SEO and optimization for regional search queries.
Certification in SEO or Digital Marketing.
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