LinkedIn Specialist/Expert

1 week ago

Mumbai, Maharashtra, India Olio Global AdTech Full time
About Us: We are a fast-growing marketing and tech solutions company, providing end-to-end services that help businesses scale and succeed in the digital world. From strategic marketing campaigns to cutting-edge technology solutions, we deliver comprehensive, result-oriented services tailored to each client's goals. We're looking for a dedicated LinkedIn Specialist to join our team and help manage client accounts, develop data-backed strategies, produce engaging content, optimize, and track performance against agreed KPIs.

Role Overview: As a LinkedIn Specialist, you will be responsible for developing and executing comprehensive LinkedIn strategies for our clients. This includes content planning, writing, scheduling, optimizing, and tracking performance against agreed KPIs. Experience with other platforms such as YouTube, Instagram, or X (formerly Twitter) is a plus, but your primary focus will be LinkedIn.

Develop and execute LinkedIn growth strategies tailored to each client's goals

Define content pillars, monthly themes, and editorial calendars

Create engaging LinkedIn posts and articles (can take help of AI tools (e.g., Optimize personal and company LinkedIn profiles

Monitor performance and deliver regular reports with insights and action plans

Analyze competitors, hashtags, and LinkedIn trends to inform strategy

Coordinate with design or video teams to produce multimedia content

Analyze monthly LinkedIn performance data to uncover trends, derive actionable insights, and optimize strategies that drive engagement, lead generation, and brand growth.

Own end-to-end YouTube channel growth by decoding audience behavior, optimizing content strategy, thumbnails, titles, SEO, and playlists, leveraging analytics to boost watch time, subscriber base, and engagement; experiment with trends, collaborations, and distribution hacks to maximize organic reach and monetization potential.

Maintain awareness of algorithm updates and LinkedIn best practices

Proven experience managing LinkedIn accounts (personal brands and/or company pages)

Strong understanding of LinkedIn's algorithm, features, and analytics

Excellent content writing and editing skills (native or near-native English)

Familiarity with AI writing tools and LinkedIn content generation tools

Experience creating content calendars and strategic plans

Ability to analyze and report on LinkedIn KPIs (engagement, reach, followers, conversions)

Knowledge of other platforms (YouTube, Instagram, X, etc.) Agency experience is a bonus but not required

Content reach and impressions

If you're passionate about LinkedIn, digital strategy, and helping brands grow, we'd love to hear from you.

If this role excites you and you meet the requirements, please send your updated resume and a brief cover note detailing your relevant experience to (insert email/contact method). Be sure to include links to any LinkedIn pages or campaigns you've managed, if available.

We look forward to discovering how you can help elevate our clients' LinkedIn presence to the next level.

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