NoBroker.com | Performance Marketing Role | bangalore

2 months ago

bangalore, India NoBroker.com Full time

Company Description

NoBroker.com is India's first Proptech unicorn, offering a brokerage-free property search portal connecting house/property owners and tenants/buyers directly. The company was founded in March 2014 by alumni from IIT Bombay, IIT Kanpur, and IIM Ahmedabad, and has served over 30+ lakh customers monthly. NoBroker.com has raised a total of $366 Million from investors such as Google, General Atlantic, SAIF Partners, Tiger Global, Moore Capital Management, Beenext, KTB Ventures, Digital Garage, Qualgro, Rocketship VC, and Fulcrum Capital. Its Angel Investors are Vijay Shekhar Sharma and Anand Chandrashekharan. The team of 2000+ people is passionate about fulfilling real estate requirements without any brokerage, using a technologically advanced platform, and offers numerous world-class services. The company serves Mumbai, Bangalore, Pune, Chennai, Delhi-NCR, Hyderabad.

NoBroker’s services include verified brokerage-free properties for buyers and tenants, quality brokerage-free tenants and buyers for property owners, online rental agreements, packers and movers services, home services like painting and cleaning, home loans, dedicated services for NRI customers and CPMS, furniture and interior decoration, and NoBrokerHood - a visitor, society, & accounts management software for apartment societies.

NoBroker.com offers its employees a huge work-independence, passionate peers, meritocratic work culture, steep learning curve, massive growth environment, loads of fun, best-in-class salaries, and ESOPs.


Role Description

This is a full-time on-site role for an Asst. Manager/Manager Digital Marketing at NoBroker.com in Bengaluru. The role involves overseeing day-to-day digital marketing activities, developing strategies to drive online traffic, managing social media campaigns, analyzing data and insights, and collaborating with cross-functional teams to enhance brand presence and customer engagement.


Roles and Responsibilities:

● It would broadly encapsulate Digital marketing activities, developing project specific promotion material like Ad copies / renders / animation, consumer research, developing and managing web content, product and process innovation, competitive analysis, Campaign Management & tracking marketing + pre-sales + sales data.

● Planning, execution & tracking of campaigns across Facebook, Google, Affiliate, Push, WhatsApp and other marketing channels.

● User/Target group segmentation and media consumption mapping (end-user segmentation).

● Project wise lead generation plan.

● Messaging for channel wise deployment (multi end user segments): Marketing Channel’s project wise calendar.

● Collateral Development concept(Marketing Briefs) and sign-off (Ad-copies, static & video creatives) marketing collateral before launching marketing campaigns.

● Media Management for integrated marketing campaigns.

● Brief the creative team & work with them to develop impact campaign ads for the brand.

● Coordinate with various Business & Creative to ensure timely release of the advertisement, Tracking of campaign response.

Overall Campaign Management & Tracking ROAS

● Achievement of marketing targets to supplement sales targets.

● Marketing spend efficiency tracking CPL, CPSchd, CPSV on weekly, MTD basis.

● Accommodating pre-sales feedback & tweak Marketing Campaigns to optimize demand basis supply.

● Timely availability of the promotional material for various projects

● Effective support to the pre-sales/sales department.

● Timely release of ads.


Key Competencies:

● Engineering would be preferred.

● 1- 4 years of experience in performance & retention marketing preferably in real-estate firm/channel partner.

● Hands on experience on Google Ads, Facebook Ads, Programmatic Platforms & Affiliate Networks.

● Good understanding of CRM , Push Notifications, Whatsapp Campaigns, SMS, and Email marketing.

● Hands-on experience on tools such as Moengage / Webengage GA, etc would be preferred.

● Data-driven to identify trends, insights and make decisions to improve campaign performance. Proficiency in MS Excel/Sheets and Basic SQL is preferred.

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