Marketing Executive

1 day ago

Bengaluru, India Virya Autonomous Technologies Full time

We’re looking for dynamic and creative Marketing Executives who are passionate about driving impact in the B2B space . If you have proven experience in digital marketing, content creation, and brand management—and love turning insights into powerful campaigns—this role is for you.You’ll play a key role in shaping our brand story, engaging customers, and supporting data-driven growth through strong research and analytical skills.These positions are based out of BangaloreKey ResponsibilitiesA. Digital & Brand Marketing:1.Brand ManagementDrive brand positioning and maintain consistency across digital platformsManage brand guidelines and ensure aligned communication2.Digital CampaignsPlan and execute digital campaigns across LinkedIn, email, and other B2B channelsCollaborate with sales teams to design campaigns for lead generation and customer engagement3.Content CreationDevelop compelling marketing content—blogs, case studies, whitepapers, presentations, and sales collateralsBuild thought-leadership content to strengthen brand authority4.Social Media MarketingDesign and manage social media strategies to grow brand presence and stakeholder engagementTrack, analyze, and report social media performance metrics5.Events & Product MarketingSupport product launches, trade shows, and customer engagement initiativesCoordinate event marketing activities to maximize visibility and ROIB. Research & AnalyticsConduct market research, competitor benchmarking, and industry analysis to identify trends and opportunitiesSupport business growth with actionable insights derived from market dataMeasure, track, and report on marketing campaign effectiveness using analytics toolsProvide data-driven recommendations to optimize campaigns and lead-generation strategiesQualificationsMBA with specialization in Marketing / Business Analytics2+ years of experience in B2B marketingStrong expertise in digital marketing, social media, and brand managementProficiency in business analytics and researchExcellent communication and content writing skillsAbility to multitask, manage timelines, and deliver measurable results

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