Senior content expert

6 days ago

Mumbai, India Enago Full time
Key Responsibilities:
Thought Leadership Strategy:
- Develop and execute a robust thought leadership content strategy to position the brand as an authority in the technology space.
- Collaborate with internal teams, executives, and industry experts to create high-value content such as white papers, case studies, webinars, blogs, and reports.
- Identify emerging industry trends and craft timely, insightful content that resonates with B2 B audiences.
Technology Understanding:
- Leverage a strong understanding of technology trends, innovations, and business applications to align marketing efforts with industry advancements.
- Partner with product and technical teams to translate complex technical concepts into digestible, compelling marketing narratives.
Content Marketing & Amplification:
- Develop multi-channel campaigns to distribute thought leadership content effectively, ensuring engagement across Linked In, email, website, and partner platforms.
- Optimize content for search (SEO) and leverage analytics to measure and refine content performance.
Sales Enablement:
- Align thought leadership initiatives with sales strategies to support lead generation, nurture campaigns, and account-based marketing (ABM).
- Equip sales teams with high-impact collateral and talking points that reflect the brand's thought leadership narrative.
Stakeholder Collaboration:
- Build and maintain relationships with industry influencers, partners, and customers to co-create meaningful content and campaigns.
- Represent the brand at key industry events, webinars, and roundtables, both online and offline.
Required Skills and Experience:
B2 B Marketing Expertise:
- Proven experience in B2 B marketing, with a focus on content strategy and demand generation.
- Deep understanding of buyer personas, B2 B sales cycles, and metrics-driven marketing.
Technology Acumen:
- Strong grasp of technology trends, product ecosystems, and innovations in relevant industries.
- Ability to distill complex technical concepts into clear, actionable marketing strategies.
Content Leadership:
- Exceptional storytelling and writing skills, with a portfolio showcasing thought leadership pieces.
- Experience in creating high-quality content tailored to C-suite and decision-makers.
Strategic Thinking & Execution:
- Proven ability to align marketing strategies with business goals and drive measurable outcomes.
- Proficiency in leveraging data analytics tools to assess campaign performance and ROI.
Collaboration & Influence:
- Strong interpersonal and communication skills, with experience managing cross-functional teams.
- Ability to work with technical teams, sales, and external agencies to deliver cohesive strategies.

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