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Google Ads Associate

2 weeks ago


Kanpur, India Sotrue Full time

Job DescriptionBrand: SotrueLocation: Sector 6, Noida (In-Office)Department: Performance MarketingAbout Us:Sotrue is India’s first glow-first beauty brand , reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles.Built for the women of Bharat who want glow they can trust, Sotrue blends high-performance formulas, inclusive shades, and relatable storytelling to make beauty simple and accessible.With strong presence across D2C, marketplaces, and quick commerce , we’re scaling fast — on track to reach ₹100 Cr ARR by 2026 .Our leadership team includes professionals from Bain & Co. and KPMG .Role Overview:We are looking for a Google Ads Associate with strong experience in the beauty / D2C space to manage, optimise, and scale our Google Ads campaigns. The ideal candidate is hands-on, data-driven, and comfortable working across multiple touchpoints in the D2C ecosystem. This role requires someone who can own performance while collaborating closely with growth, content, and operations teams.Key ResponsibilitiesGoogle Ads ManagementPlan, execute, and optimise Google Ads campaigns across Search, Shopping, Display, YouTube, and Performance Max.Drive profitable growth by optimising ROAS, CPA, CTR, and conversion rates.Manage budgets efficiently to maximise returns across campaigns.Perform keyword research, ad copy testing, and landing page optimisation.Reporting & AnalyticsCreate detailed daily, weekly, and monthly performance reports using Excel .Analyse campaign data and present actionable insights to improve performance.Track performance across the funnel from traffic to conversions and LTV.Tracking & ToolsWork with Google Analytics (GA4) to monitor user behaviour and campaign performance.Ensure accurate conversion tracking and attribution.Coordinate with tech teams for tracking, tags, and data accuracy.D2C Ecosystem SupportSupport broader D2C growth initiatives beyond Google Ads, including CRO, funnel optimisation, and launch support.Collaborate with content, design, and website teams for creatives and landing pages.Assist in managing website performance with basic Shopify knowledge .Experimentation & ScalingTest new audiences, creatives, bidding strategies, and campaign structures.Continuously explore growth opportunities beyond standard playbooks.Stay updated with the latest Google Ads features and D2C best practices.Required Skills & Experience2–3 years of hands-on experience managing Google Ads for D2C / beauty / consumer brands .Strong understanding of performance marketing metrics: ROAS, CPA, CAC, LTV.Advanced Excel skills for reporting and performance analysis.Working knowledge of Shopify and D2C website flows.Experience with Google Analytics (GA4) and conversion tracking.Ability to multitask and support multiple initiatives in a fast-paced startup environment.Strong problem-solving mindset with ownership mentality.Preferred SkillsExperience with Google Merchant Center and feed optimisation.Understanding of CRO, landing page optimisation, and funnels.Experience working with performance creatives and ad copy testing.Startup or high-growth D2C experience is a strong plus.What We’re Looking ForA hustler who thrives in execution-heavy roles.Data-driven but creatively curious.Comfortable wearing multiple hats in a growing D2C ecosystem.Self-starter who takes ownership and delivers results.Why Join Us?Opportunity to scale performance marketing for a fast-growing beauty D2C brand.High ownership role with direct impact on revenue.Exposure to the complete D2C growth ecosystem.Collaborative team and rapid learning environment.