General Manager

4 hours ago

uttar pradesh, India Ally-eXecutive HR Full time

Indian FMCG Group Co hiring for it's Perfume vertical. A Sales & Marketing professional who keeps the caliber to build business. Has Sharp Strategy not just plan but execute over exceeding target/s.


-Position Title:- General Manager – Sales & Marketing (Perfumes)

-Location:- Noida (Corporate Headquarters)

-Reporting To:- Sr. Vice President (Marketing)

-Reports:- No direct reports


Educational Qualification: - MBA in Marketing (mandatory)


Experience Required:

  • 15–20 years of total experience in Sales & Marketing
  • 8–10 years must be in the perfume industry
  • Strong understanding of premium and luxury segments


Key Skills & Competencies:

  • Thorough knowledge of the perfume industry (product, packaging, pricing, competition, market trends)
  • Strategic thinking and execution capabilities
  • Excellent communication and analytical skills
  • Creative mindset for branding, packaging, and product innovations


Primary Objectives:

- To build and scale the Perfume category for the organization

- Lead end-to-end Sales and Marketing operations for perfumes


Key Responsibilities:

  • Develop overall product and marketing strategy for perfumes – covering product range, SKUs, pricing, packaging, distribution, and promotion.
  • Engage with multiple sales formats to drive product placement and revenue growth.
  • Conduct competitive scans and provide market intelligence.
  • Oversee consumer research to align with trends and preferences.
  • Collaborate with branding and communication agencies for campaigns and creatives.
  • Innovate on packaging formats for different occasions and consumer segments.
  • Work with perfume vendors for sourcing and development.
  • Design and execute sales promotion plans.
  • Drive sales tie-ups and partnerships to boost market penetration

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