Area sales executive

1 month ago

Chennai, India ID Fresh Food Full time
About i D Fresh Food
i D was founded in 2005, to ensure that people around the world gets access to fresh, nutritious & delicious Indian food. With an unwavering vision to preserve traditional, home-made cuisine & a focus on making the process of cooking fun & effortless, i D today serves homes across India, Middle East, US and UK.
Company size- 2500+
Website- PC Musthafa (IIM Bangalore, NIT Alumnus, is hailed as the ‘Breakfast King’ of India for offering a wide array of fresh, home-made & ready to cook food items)
No. of Manufacturing Plants- 5
Headquarters- Bengaluru, Karnataka (Whitefield)
Funded by Premji Invest- Azim Premji’s Investment arm and New Quest , i D Fresh manufactures 55,000 kg of idly/dosa batter every day and delivers it to over 30,000 retail outlets. The company’s product range has grown to include a wide range of fresh ready-to-cook foods including ‘Squeeze and Fry’ Vada Batter, South Indian Filter Coffee decoction, Ragi Idly/Dosa batter, Natural Paneer and Malabar Parota among others. The company has also launched an organic product line and will soon be converting its entire operations to organic.
About the Operational Model
About the Operational Model As our product is different from others, so is our business model. All our fresh products are made for the day they are shipped to retail stores. We have zero finished goods inventory, and hence no intermediary stockists or transitory warehouses. This is possible only with the help of an inhouse fleet of vehicles and distribution personnel. Currently a fleet of 500+ dedicated vehicles and crew touch 30,000 retailers daily and replenish 100,000+ Kgs units of the freshest produce.
Job Overview
We are looking for a dynamic and driven Area Sales Executive to manage and grow our distribution network in the Greater Chennai region. The ideal candidate will be responsible for expanding our presence in urban agglomerate areas by effectively appointing and managing distributors, route agents, and wholesalers, with a particular focus on frozen and long shelf-life products.
Key Responsibilities
Distribution Appointment and Management:
Identify, appoint, and manage a network of distributors across the assigned territory.
Ensure seamless distribution operations, including product availability and timely deliveries.
Route Agent Appointment and Management:
Recruit and oversee route agents to ensure effective last-mile delivery and optimal market coverage.
Monitor and improve route efficiency and performance to maximize reach
Wholesale Distributor Appointment and Management:
Develop relationships with wholesale distributors, appoint new partners, and strengthen existing ones. Manage order placements and inventory to ensure adequate supply at the wholesale level.
Frozen/Long Shelf Life Distributor Exploration and Appointment:
Explore opportunities in the frozen and long-shelf-life product categories.
Identify and onboard distributors specializing in these segments to expand market penetration.
Territory Coverage:
Ensure coverage of Greater Chennai and its urban agglomerate areas through indirect channels, maximizing product reach.
Key Qualifications:
Bachelor’s degree in business, Marketing, or related fields.
3-4 years of experience in sales, preferably in FMCG or relevant sectors.
Strong understanding of distribution management and wholesale operations.
Ability to manage relationships with distributors and agents.
Interested?
If this role sounds like you, then apply with us You have plenty of room for growth at i D.

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