Senior Manager

Job Description: Performance Marketing Manager | Zero-to-One GTM About AppsForBharat (Sri Mandir App) AppsForBharat is a Series C funded faith-tech startup backed by India’s top VCs, including Peak XV (prev. Sequoia Capital) and Elevation Capital. Our team, comprised of alumni from IITs and IIMs, is dedicated to building mobile and web apps that cater to the devotional and spiritual needs of hundreds of millions of users globally. Our flagship product, Sri Mandir, launched in 2020, is the world’s largest app for Hindu devotees, serving as a digital sanctuary for millions. The devotion market in India is a $44B opportunity, currently unorganized and offline, and we are leading the charge in bringing it online. The Sri Mandir app is experiencing 20-25% month-on-month growth, and our mission is to enrich spiritual lives through innovative technology. Position Overview: Own the Launch Strategy We are looking for a Founder-Minded Performance Marketing Manager to completely own the Go-to-Market (GTM) strategy and acquisition for a brand-new devotional app focused on a daily use case. This is a true zero-to-one building journey with open problem statements. Your role will go far beyond campaign management—you are expected to apply first-principles thinking to crack product-market fit from an acquisition standpoint. This demands mastery in paid marketing, extreme analytical depth, and the drive to collaborate across all functions (Product, Content, Category, Creative) to build a sustainable, scalable business line. This is a high-impact position where you will be directly responsible for finding the initial wedge in the market and ensuring favorable LTV/CAC and payback periods from day one. Key Responsibilities 1. Zero-to-One Strategy & First Principles Crack the GTM: Define, execute, and rapidly iterate on the core acquisition strategy required to launch and scale a new product in the market. Problem-Solve with First Principles: Utilize strong first-principles thinking to define acquisition strategies, solve open problem statements, and build scalable frameworks where none currently exist. Fast Experimentation: Identify market wedges and competitive advantages through rigorous, fast-paced experimentation on channels, targeting, and messaging. 2. Content-Led Acquisition & Experimentation Own Content Strategy: Lead the acquisition funnel, which will largely be video content-led. You must be highly proficient in conceptualising content experiments and translating them into high-performing creative briefs. Platform Execution: Own and scale paid campaigns across Meta (FB/IG), Google Ads (UAC/Search), and other emerging digital channels, ensuring full-funnel coverage from awareness to conversion. Optimization: Drive systematic experimentation on creatives, audiences, placements, landing pages, and offers to constantly improve CPA and ROAS while scaling volume responsibly. 3. Business Ownership & Advanced Analytics Financial Ownership: Take full ownership of the new app’s commercial success, focusing relentlessly on revenue growth, CM1, CM2, LTV/CAC ratio, and payback periods. App Funnel Optimisation: Deeply analyse app funnels (install to subscription/micro-transaction) using data to identify retention gaps, monetisation opportunities, and optimise the overall user journey. Deep-Dive Analysis: Conduct sophisticated analyses to link performance marketing results directly with core business impact and sustainable margins. 4. Cross-Functional Leadership Product & CRM: Partner closely with Product and CRM teams to optimise the user journey, improve retention flows, and maximise lifetime monetisation. Creative & Content: Experiment heavily with content and messaging to get clear answers on which content to scale budgets on. Calendar Alignment: Work with category teams to plan campaigns around devotional calendars, festivals, and auspicious occasions. Requirements Experience: 3-5 years of proven success in performance marketing. Mindset: Demonstrated Entrepreneurial Ownership. Driven, high-quality problem-solver, and intensely outcome-oriented. GTM & Fundamentals: Strong fundamental marketing knowledge. Analytical Skills: Strong analytical mindset—comfortable optimizing for LTV/CAC and payback. Proficiency with Excel/Sheets and dashboard tools is essential. Platform Expertise: Strong understanding of paid media platforms (Meta, Google, etc.) and campaign attribution. Collaboration: Demonstrated ability to work cross-functionally and influence stakeholders across Product, Tech, and Content. Preferred Skills Experience in scaling a new vertical from scratch or early-stage acquisition. Comfort with P&L thinking and exposure to engagement led to monetisation. Familiarity with tools like AppsFlyer, Mixpanel, Metabase, GA4. Why AppsForBharat We don't just offer benefits; we offer a life-first approach to work. Family-First Insurance: Coverage for you, your spouse, AND your parents/in-laws Mental Health Support: Unlimited confidential therapy sessions. Wellness Perks: Exclusive medicine discounts plus complimentary checkups Life Conscious Policies: Period Leave, generous maternity, paternity, and wedding leave. Timely Compensation: Your salary hits your