Content Marketing Manager

15 hours ago

bangalore, India 314e Corporation Full time
***B2B SaaS Product Experience is mandatory***
About 314e:
314e is a Best in KLAS Healthcare software company established in 2004 in San Francisco. 314e has offices in California, Philadelphia, Bangalore, Jaipur, and Bhutan. Our customers include some of the best healthcare organizations (Academic Medical Centers, Integrated Delivery Networks, Health Insurers, etc.) in North America.
We create cutting-edge products that improve care delivery using state-of-the-art technologies.
Innovate with 314e
Come work with us to market modern, multi-tenant, cloud-based, software-as-a-service products to improve the healthcare of millions. We offer a challenging work environment, and the ability to make an immediate impact. You will collaborate closely with engineering, design, service delivery as well as customer teams.
Responsibilities:
Spearhead innovative marketing initiatives by collaborating with industry experts and partners to create high-impact assets and execute multi-channel campaigns, including digital advertising, thought leadership content, interactive webinars, and immersive events.
Pioneer strategic content programs that capture and amplify the voice of the market, positioning our brand as an industry leader.
Leverage data-driven insights to architect and implement a cutting-edge content marketing strategy that drives measurable results and ROI.
Craft compelling, persuasive narratives and select optimal communication channels to maximize engagement and conversion across various formats and touchpoints.
Take ownership of the content marketing funnel, from lead generation to nurturing, optimizing performance metrics to drive business growth and customer acquisition.
Embrace continuous learning opportunities in product marketing, staying abreast of industry trends, best practices, and emerging technologies to drive innovation in our marketing strategies.
Dive deep into our technical products, developing a comprehensive understanding of their features, benefits, and market positioning to effectively communicate complex value propositions.
Requirements:
2-7 years of hands-on experience in content marketing, ideally within a rapidly growing B2B technology firm with a focus on the North America market.
Demonstrated knowledge of content marketing principles, community best practices, and techniques.
Exceptional ability to craft compelling, resonant content across various formats, tailored to sophisticated B2B audiences.
Understanding of brand, logo, and regulatory compliance, and the ability to liaise with agencies, vendors and creative/design professionals.
Meticulous attention to detail, with a passion for maintaining high-quality standards in all content creation and design processes.
Agile mindset with the ability to pivot strategies quickly in response to market dynamics and emerging opportunities.
Enthusiastic about continuous learning, staying at the forefront of marketing technologies, platforms, and tools to optimize workflow and drive results.
Comprehensive understanding of SEO, SEM, analytics, and performance marketing principles, with the ability to leverage data for strategic decision-making.
Exhibits exceptional verbal and written communication skills, adept at conveying ideas across all organizational levels.
B2B product startup experience is essential.
Healthcare domain experience is a valuable asset, though not mandatory.
Exceptional multitasking abilities, adept at managing concurrent projects with varying deadlines. Strong time management skills and the ability to set realistic expectations are crucial for success in this fast-paced role.
Demonstrated ability to quickly grasp technical product features and translate them into compelling marketing narratives that resonate with target audiences.

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