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About Response:Response is the Sales function of the Company and contributes over 90% to the Company’s top-line. The function has colleagues who are engaged in business planning, business development, fulfilment of client orders, and sales capability building. The function uses world class processes, cutting edge technology and analytics to ensure that business growth objectives are met. -About the PositionThis position is responsible for planning and implementing sales, marketing and product development programs, both short and long range, targeted toward existing and new markets by performing the following duties personally or through subordinates.Areas of ResponsibilitySales PlanningAssimilate and analyze information on clients, their competition and market trends, media mix, share of wallet, print share; provide inputs to reporting manager to prepare the vertical sales plan in order to achieve the budgeted figures for assigned clientsSmart sell and New InitiativesAnalyze category / industry with the help of reporting manager, available competition and market research; create a basket of opportunities with implementable plans; take inputs from BVH, suggest / co-create ideas in sync with the client's communication objectives in order to get incremental business through new initiatives and new clients.SkillsNegotiation, Smart Seller, Excellent Communication skills.Education QualificationGraduate/MBAExperience5 Years to 10 years in the field of sales

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